Econometrician - Marketing Effectiveness MMM

Join us, be part of more. 

We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.  
  

About your team: 

You’ll be working centrally within our mission control room, aka Centrica’s group functions. From Finance and Data Science, to our Wellbeing and People teams - this is the engine of our energy system, where our various Centres of Excellence power up each of our brilliant businesses, ensuring they have all the support, technologies, and capabilities they need to get our customers to Net Zero by 2050.

This role sits within our econometrics team, who help the business measure the effectiveness and efficiency of our business strategies. These learnings will be applied to help shape British Gas and Hive’s overall marketing strategy. You’ll be responsible for delivering accurate and appropriate models, and interpret the analysis to create concise, insightful recommendations. The role is varied, with exposure across the business and will involve working closely commercial, finance, marketing and data science. This role is hybrid working with fortnightly travel to Windsor, Berkshire.

Key responsibilities will include:

• Work with the current econometrics team to build and update a suite of econometric/MMM models for British Gas and Hive products and turn outputs into actionable insights to drive value

• Analyse large datasets to quantify the impact of marketing spend on key business outcomes, such as sales, customer acquisition

• Assist in ad hoc projects as advised by your line manager and other stakeholders

• Interpret the analysis to create concise, insightful stakeholder communications (presentations, documentation etc), being able to create and develop a narrative that is consistent with the data gathered

• Ensure projects and deadlines are met in line with the business needs

• Extensive work with Big Data, econometrics, Statistics, and Marketing Mix Modelling

Here's what we’re looking for:

• Experience in Big Data analysis, econometrics, statistics and Marketing Mix Modelling in a professional environment

• Good knowledge of media, marketing, pricing and promotions and an understanding of their commercial impact

• Programming skills, particularly in Eviews, Python, R, or SQL, are advantageous

• Highly competent with Microsoft Office especially Excel, PowerPoint and Word 

• An understanding of media planning and buying and optimisation techniques would be beneficial

• Excellent attention to detail

• Ability to multitask and coordinate multiple projects at once

• Be able to communicate in a professional environment

Why should you apply?   
  
We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you.  
  
https://www.morethanacareer.energy/centrica

If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.

Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.