Digital Marketing Specialist

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

We are seeking a dynamic and strategic Digital Marketing Specialist to drive comprehensive online marketing initiatives from ideation to execution. This role will oversee the development and implementation of cutting-edge digital strategies across all channels, leveraging advanced AI tools to optimize workflows and campaign performance. The ideal candidate will manage digital advertising efforts, including budgeting, tracking, and performance optimization, and work closely with cross-functional teams to ensure cohesive brand alignment.

• Plan and manage comprehensive online marketing strategies, from ideation to execution, ensuring seamless integration across digital channels.
• Develop and refine copywriting and proofreading tasks to align with the brand's voice and campaign objectives.
• Leverage advanced AI tools to automate marketing workflows, optimize content delivery, and enhance overall campaign performance.
• Strategize, execute, and monitor all digital and social media advertising efforts, including budgeting, tracking, and performance optimization.
• Collaborate closely with cross-functional teams (Product, Sales, Customer Support) to coordinate marketing events, activities, and ensure a cohesive brand experience.
• Build and optimize high-converting digital marketing funnels to generate and nurture leads across multiple touchpoints.
• Analyze and report on the effectiveness of all digital campaigns using data-driven insights, offering recommendations for improvement.
• Innovate and develop forward-thinking marketing strategies to attract and engage new customers in the fintech landscape.
• Work with creative teams to produce engaging and high-performing content across all channels, including ads, landing pages, and social media posts.
• Plan, prepare, and execute promotional activities such as online advertising, POSM (Point of Sales Materials), sales memos, and more.
• Stay ahead of market trends, employing data analysis and market research to enhance campaign strategies, customer engagement, and ROI.
• Design and implement multi-touch sales funnels, focusing on customer acquisition, engagement, and conversion through strategic data insights.

Pre-Requisites :

• Strong creative and analytical problem-solving skills.
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Excellent verbal and written communication skills, with the ability to adapt tone and style for different audiences.
• Up-to-date knowledge of trends and developments in the payments and fintech industry.
• Proficient in digital design tools like Adobe Photoshop and Illustrator; SEO expertise is a plus.
• Hands-on experience with AI marketing tools such as GPT-based content generation, marketing automation platforms, or machine learning-based analytics.

Are you game?