Digital Marketing Analyst

We are seeking a highly motivated and experienced Digital Media Analyst with 5+ years of experience to join our team. The ideal candidate will have a strong background in extracting and transforming channel centric data, merging it into a cross platform perspective then delivering digital marketing analysis, social media performance, and content effectiveness. This role will be hands on in the development of tools and required data to evolve our monitoring, analyzing, and making of recommendations within our digital and social media efforts with a strong emphasis on data analytics and performance. Preference to candidates that have both retail and consumer brand experience. We are looking for someone who can work on-site at our office. Relocation costs are not covered

 

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.

 

•  Extract, transform and analyze social and digital performance data from multiple sources and integrate that information into a cross-channel campaign level report.
• Understand and interpret Market Mix Models and digital performance implications and recommendations.
• Provides data-driven, actionable insights and recommendations for improving paid media and organic social performance.
• Work with stakeholders to gather and interpret omni-channel marketing campaign objectives, developing appropriate measurement and analytical strategies; document and deliver test designs in alignment with objectives.
• Generate and interpret analytic and reporting findings to deliver data-driven, actionable insights; provide recommendations for changes to marketing strategies that will achieve marketing goals and objectives. 
• Maintain and improve upon current automated reporting dashboards. 
• Supports additional projects as requested.
• Evaluate market conditions and competitor data to identify emerging trends and recommend changes or additions to measurement and analytics strategies, tactics, and tool capabilities.
• Assist PSG Marcom/Marketing with adoption of analytic best practices, utilization of common tools and analytic disciplines needed to gauge effectiveness of customer experiences to inform decisions required to drive sales and grow market share.
• Must be comfortable presenting complex information to a diverse crowd of stakeholders.
• Maintain and improve upon current automated reporting dashboards. 
• Supports additional projects as requested.

Education

• Required: Bachelor’s degree

Experience

• Required: 5+ years of experience in an analytics, business intelligence, or data science role with data extraction, transformation and interpretation

Requirements

Required:

• Experience with social media analytics and reporting 
• Experience measuring marketing campaigns and designing test scenarios
• Knowledge of digital media KPIs and analytics tools
• Experience with visualization tools such as MicroStrategy, Funnel, Tableau, Google Data Studio, DOMO and ability to build dashboard reporting
• Experience pulling and analyzing data via Google Analytics for organic social and paid media campaigns that include display, native, video/OTT, streaming audio, paid social and paid search. 
• Experience with social media analytics, including pulling metrics for Facebook, Twitter, Instagram, Pinterest, LinkedIn and others utilizing native platforms and social media aggregation tools, experience with Sprout Social and/or Sprinklr is a plus

 

Preferred:

• Experience with data extraction and transformation tools e.g. SQL, Sprout, Python, R
• Experience with advanced analytic methodologies
• Experience conducting statistical analysis using tools such as R, Python, SAS, or similar
• Comfortable building out paid social custom conversions 
• CDP integration into paid media campaigns 
• DCO experience 

Here, we believe there’s not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there’s a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans. We’ll give you the space to share your strengths and we want you show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show!  At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee. Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable. Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract. As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans. Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.