Brand Performance Data Analyst

Job Summary/Basic Function:

The Brand Performance Data Analyst is responsible for collecting, analyzing and reporting on enterprise-level marketing efforts in order to provide knowledge and insights that support informed decision-making, as well as drive strategy and evaluate and improve performance in order to achieve university goals. This role will connect with stakeholders from across the enterprise in each product line and the overall brand to track current marketing campaigns and utilize creative briefs and other guiding documents to outline project goals and objectives and track a clear set of deliverables. This role will track historical and current data, identify key metrics and benchmarks, and build reports to interpret data in order to identify opportunities to improve performance. The analyst will utilize the university’s digital tech stack as the foundation for supporting the measurement and optimization of all digital marketing efforts, enabling data-driven decision-making that will maximize engagement and strengthen connections between the university and key audiences. This position will track the performance of various marketing efforts, such as digital ads, social media, email marketing and website analytics to see which strategies are driving engagement and results. Oversight will include the data assessment of brand-level campaigns as well as marketing for colleges, divisions and academic units. The position will collect and build reports that will be shared with university leadership.

This position is not eligible for Visa Sponsorship.

Essential Functions:

60% of the time the Brand Performance Data Analyst will:

● Collect, analyze and report on enterprise-level marketing efforts in order to provide knowledge and insights that support informed decision-making, as well as drive strategy and evaluate and improve performance in order to achieve university goals.
● Connect with stakeholders from across the enterprise in each product line and the overall brand to track historical and current campaign data, identify key metrics and benchmarks, and build reports to interpret data in order to identify opportunities to improve performance.
● Evaluate campaign effectiveness and determine which efforts are driving engagement, inquiries or other strategic actions and provide these knowledge and insights to key leaders.
● Create clear, actionable reports and dashboards that communicate complex data to both technical and non-technical stakeholders through the visualization of data in charts, graphs, and presentations.
● Utilize the university’s digital tech stack as the foundation for supporting the measurement and optimization of all digital marketing efforts, enabling data-driven decision-making that will maximize engagement and strengthen connections between the university and key audiences.
● Use tools such as Google Analytics, Looker Studio, Tableau, Salesforce Marketing Cloud, Slate and Akero to harness information and develop visual dashboards aimed at simplifying complex information.
● Establish a framework to measure awareness and engagement between university marketing deliverables and the audience being served.
● Engage with the university’s strategic partners and vendors to provide insights on the effectiveness and performance of marketing campaigns.

35% of the time:

● Utilize creative briefs and other guiding documents to outline project goals and objectives and track a clear set of deliverables.
● Prepare a reporting schedule to provide regular updates (monthly, quarterly,annually) for stakeholder groups to include: directors, campus partners, deans, vice presidents and university leadership.
● Establish a communication cycle with campus partners to support data-sharing.
● Form a working group to connect colleagues from each product line across the enterprise to share best practices in digital marketing, measurement and to identify new trends.

5% Perform other duties as assigned.

Knowledge, Skills, Abilities:

● Strong analytical, communication, and presentation skills, as well as a good understanding of marketing principles and data analysis.
● Proficient in marketing research and statistical analysis.
● Ability to analyze data from various digital sources and statistical tools to create actionable insights, identifying trends and opportunities to improve performance.
● Experience evaluating the results of strategic marketing and communications campaigns.
● Ability to collect and integrate data from multiple platforms (social media, mail, website, etc.) and to create unified reports.
● Knowledge and understanding of digital marketing channels such as display advertising, website analytics, social media marketing and email campaigns.
● Familiarity with the unique landscape of higher education marketing, including student recruitment cycles, the enrollment funnel and audience segmentation.
● Ability to create clear, actionable reports and dashboards that communicate complex data to both technical and non-technical stakeholders.
● Ability to visualize data in charts, graphs, and presentations.
● Strong written and verbal communication skills to effectively present data insights and performance results to leadership across the university.
● Ability to adapt new tools, technology and platforms for measuring digital marketing trends and results.
● Skilled at collaborating with a cross-functional team across a complex organizational structure.

Minimum Qualifications:

● Bachelor's degree in marketing, strategic communications or related field and 5+ years of relevant experience or combination of education and relevant experience.
● Experience working in a complex organizational environment.

Preferred Qualifications:

● Master’s degree in marketing or strategic communications or master’s in business
administration (MBA), preferred.
● Experience working in higher education is preferred Salary and Benefits:   Salary range is $65,000 to $72,000 annually and is commensurate with experience. Boise State University provides a best-in-class benefits package, including (but not limited to):

• 12 paid holidays AND the University is closed between Christmas and New Year's
• Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
• 9.27% University contribution to your ORP retirement fund (Professional and Faculty employees)
• 11.96% University contribution to your PERSI retirement fund (Classified employees)
• Excellent medical, dental and other health-related insurance coverages
• Tuition fee waiver benefits for employees, spouses and their dependents
• See our full benefits page for more information!

Required Application Materials:

Please upload a cover letter and resume.

About Us:

Nestled along the Boise River and steps from the state capitol, Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. We’re a trailblazing institution, nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.

Boise State is proud to be recognized by Forbes as the only Idaho employer listed in the top 100 of all national midsize and large employers. We’re building a thriving community of faculty and staff whose unique skills, experiences, and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.

Learn more about Boise State and living in Idaho’s Treasure Valley at https://www.boisestate.edu/about/