Programmatic Analyst, Programmatic Activation Analytics

The Programmatic Analytics and Strategy team at Zeta Global provides full reporting, actionable audience insights and campaign strategy support to both external customers and internal teams. While working with external customers, our analysts’ partner with the Zeta Sales and Customer Success teams to monitor Zeta’s optimization platform, design Real-time Brand Optimization surveys and deliver actionable insight presentations for all Programmatic clients. Liaising with internal teams, our Analysts provide feedback to our Product and Engineering teams on Zeta’s optimization platform, task automation and A.I. model features to advance the reliability, reach, and effectiveness of programmatic campaigns and to help drive overall company revenue goals.

As an Analyst, you’ll be responsible for a number of tasks, including (but not limited to) setting up Zeta surveys, assist in monitoring survey performance, building Tableau dashboards to showcase campaign audience and performance insights and help drive campaign performance. You’ll work closely with the Sales and Customer Success teams to achieve client goals through brand and acquisition campaigns, campaign optimization, and/or online A/B testing strategy. While every day will offer a different challenge, day-to-day, your role will include:

• Set up and monitor Zeta client surveys and Zeta Marketing surveys
• Work with the Zeta Sales, Marketing and Customer Success teams to ensure surveys are executed successfully
• Work with internal teams to compile survey insights once surveys are completed
• Diving into large data sets, uncovering insights, and providing impactful recommendation for clients through thoughtfully crafted storytelling
• Build out custom Tableau dashboards as requested to showcase campaign performance and applicable audience insights
• Assist in pulling/setting up custom reports, as requested
• Assist in growing Zeta’s Programmatic revenue quarter over quarter via campaign support, optimizations and incremental

Who you are:

• A great communicator, comfortable speaking with clients, team members and C-Level Members alike and can convey complex technical features in simple terms
• Someone with an aptitude for media and strategy and able to contextually relay concepts to clients
• Able to multitask and prioritize high-priority requests
• Have a high degree of creativity, self-motivation, and drive
• Eagerness to work in a team environment that will be constantly changing day to day
• Enthusiastic team player with a penchant for collaboration and knowledge sharing
• Willingness to do whatever it takes to get the job done
• Nerdy but loveable
• Data driven, technical, self-starting, and curious

What you need:

• 1 - 2 years of working experience in Programmatic, AdTech or MarTech Space
• Programmatic Advertising knowledge a plus
• Experience with SQL query language, Tableau, HIVE, Python, Vertica and Excel/pivot tables
• Excellent presentation/visualization/storytelling skills with Tableau
• Excellent troubleshooting and diagnostic skills
• Professional oral and written communication skills
• Bachelor’s degree in business, Finance, Economics, Statistics, Marketing and/or equivalent experience

Bonus if you have:

• Experience in a digital media/Programmatic analytics role
• Experience pulling data & putting together actionable audience insights reports across different programmatic channels
• Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus

Company Summary:

 Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/

https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-conference.html

https://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q%E2%80%9924-Guidance

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html