Manager, Campaign Data Analytics

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

This is a 12-months fixed term position.

Join a team that is transforming data and analytics at Sun Life Financial (SLF) Canada.  Sun Life’s Client Experience Office (CXO) Analytics area is aggressively enhancing its campaign design and data integration capability with new tools, and most importantly, new talent. 

Sun Life is seeking a Manager, Campaign Data Analytics. This role is pivotal in leading the design, implementation, and optimization of marketing campaigns across digital channels, including web, mobile, and email. The manager will collaborate with internal teams, including marketing, analytics, and engineering, to deliver personalized, data-driven campaigns that drive engagement and business outcomes. Additionally, this role will help lead the critical migration of campaign flows from SAS RTDM to SAS ID, ensuring a future-proof and scalable solution.

What will you do?

 Campaign Strategy & Execution

• Develop and oversee team of Sr Campaign Designers focused on end-to-end campaign designs builds that align with Sun Life’s business goals and client needs
• Collaborate with marketing pods to ensure campaign priorities reflect overall marketing strategies
• Maintain a focus on scalable, reusable campaign components to streamline future initiatives
• Lead the Campaign Design team in building and testing marketing campaign flows using AWS, SAS RTDM, SAS ID and other tools.
• Work with the team to de-scope low-engagement campaigns and prioritize high-impact initiatives.
• Oversee the creation of campaign logic that drives personalized client experiences.

Stakeholder Management

• Partner with marketing pods to understand their objectives and incorporate their feedback into campaign designs.

• Act as a primary liaison, addressing pod concerns and providing updates on campaign progress and performance metrics

Campaign Migration Leadership

• Help lead the migration of all web, mobile, and call centre campaign flows from SAS RTDM to SAS ID
• Help drive forward the strategy to optimize campaign logic by pre-calculating non-real-time eligibility criteria in AWS and leveraging SAS ID for real-time logic
• Collaborate with data engineering teams to transition data assets from on-prem environments to the cloud data environment where possible, ensuring streamlined processes.
• Focus on creating modular and reusable components to reduce duplicative coding, improve testing efficiency, and future-proof campaign logic

Team Leadership & Coordination

• Guide campaign designers, data engineers, and testers through the campaign development lifecycle.
• Manage handoffs to testing teams, ensuring test cases align with campaign design logic and goals.
• Foster cross-functional collaboration to achieve seamless execution.

Process Improvement & Compliance

• Identify opportunities to enhance campaign processes, including automation and governance compliance.
• Advocate for modular campaign frameworks to simplify development and testing.
• Ensure all campaigns align with Sun Life’s standards and regulatory requirements.

What will you need to succeed?

• Strong expertise in marketing campaign design, particularly with tools like SAS RTDM, SAS ID, or Adobe Campaign
• Solid understanding of data-driven marketing strategies, including personalization and audience segmentation
• Familiarity with AWS or similar cloud platforms for data processing
• Excellent project management skills, with the ability to juggle multiple priorities effectively
• Strong communication skills to engage stakeholders, provide updates, and resolve issues proactively.
• Strong curiosity and drive for learning (formal & informal) to develop technical skills and awareness of business issues.
• Experience leading teams and developing others through coaching, feedback and stretch assignments

What will be nice to have?

   •       Knowledge of Sun Life’s products and client engagement strategies is a strong asset.

• Proven experience leading large-scale migration projects, particularly involving marketing automation tools.

Reliability Status Clearance:

As a condition of the role, the successful candidate must be able to obtain a Government of Canada Reliability Status security clearance through Sun Life in advance of the start date.

What’s in it for you?

• We’re proud to be a Best Workplace for Hybrid Work by Great Place to Work® Canada
• Recognized in 2023 with the Most Trusted Executive team by Great Place to Work® Canada.
• Be part of our continuous improvement journey in developing the next greatest digital enterprise experience that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
• Flexible Benefits from the day you join to meet the needs of you and your family. 
• Pension, stock and savings programs to help build and enhance your future financial security.

The Base Pay range is for the primary location for which the job is posted.  It may vary depending on the work location of the successful candidate or other factors.  In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance.  Certain sales focused roles have sales incentive plans based on individual or group sales results. 

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

78,000/78 000 - 128,000/128 000

Job Category:

Advanced Analytics

Posting End Date:

12/12/2024