Regional Media Intelligence & Upskilling Manager

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Main Responsibilities

As the Media Intelligence & Upskilling Manager, your job will be to sustain and evolve our media data intelligence ecosystem, by capturing, consolidating, analyzing and sharing insights on all EM markets media plans. You will be responsible for updating and building new visualizations on our current dashboards based on business demands, thereby you need to excel on media KPIs understanding as well as Power BI (or other dashboarding systems) and database management. 

Also, your responsibility will be to ensure that our digital and media upskilling programs are designed to raise knowledge level of our internal and external partners in all relevant areas of expertise. 

Sustain end evolve media data intelligence ecosystem

• Maintain our current media data database with clean and accurate data coming from all markets within the region
• Work to improve current databases and input templates
• Sustain current dashboards and evolve them according with business needs
• Work in collaboration with EM Integrated media planning resources to analyze and share insights regarding optimization opportunities on Emerging Markets media plans

Ensure that our internal and external partners are upskilled in all relevant areas of expertise

• Act as the product owner for our internal LMS system, tracking certification levels of all internal and external resources
• Work with different stakeholders to design and deploy training modules of different digital & media areas of knowledge

Your Profile

Ideal Experience

• 6y of Experience in Advertising industry, with Digital & Media knowledge.
• Hands-on experience with database management and dashboarding, preferably on Power BI, with knowledge on Excel (VBA), DAX or other programming language related to data science ecosystem (python, R, etc). 
• Domain expertise within CPG or Advertising Agency industry with proven record of accomplishment in BI roles. 
• Comprehensive understanding on digital & media KPIs optimization.
• Hands-on digital platforms knowledge (meta, dv360, google ads) is a plus.
• Comprehensive knowledge on ad-tech ecosystem and how to leverage different tools for optimizing different workstreams and campaigns performances

Others

• Excellent interpersonal skills and communication skills
• Ability to transform complex data sets into easy to digest analysis with actional outcomes
• Good presentation skills and rational / logic thinking
• Analytics and problem-solving
• Agile ways of working  
• Results oriented
• Ability to adapt in a complex and fast changing environment

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates).