Manager, VIP Data Analytics

Overview
As the Manager of VIP Analytics at Fanatics Betting & Gaming, you will be responsible for driving strategic insights and initiatives to maximize growth within our highest-value customer segment. In this leadership role, you will guide the vision and strategy for VIP analytics, shaping the development and execution of our VIP initiatives, and fostering data-driven decision-making across the organization. You will work closely with senior stakeholders and the executive team, leveraging analytics to influence business strategies, enhancing the VIP program and sales operations effectiveness, and strengthening our 360 degree view of our current customers and potential VIPs.

The ideal candidate is a proactive leader, experienced in managing complex projects in a high-growth environment, and adept at translating insights into strategic actions and executing those to completion. They are strong team leaders, bring forward-thinking ideas, inspire innovation, and thrive in a collaborative, fast-paced setting.

Responsibilities

• Lead the development of VIP analytics strategies to identify opportunities that enhance engagement, retention, and growth for key customer segments within Fanatics Betting & Gaming and the broader Fanatics VIP ecosystem.
• Serve as a strategic advisor to senior leadership by presenting actionable insights, setting KPIs, and guiding decision-making for the VIP program.
• Own and drive the VIP analytics roadmap, ensuring alignment with organizational priorities and stakeholder needs.
• Design and implement scalable performance dashboards and metrics for executive reporting, with a focus on enhancing data accessibility and strategic visibility.
• Transform high-level goals from senior leadership into actionable plans / experiments and measurable objectives; monitor and report on progress against these targets.
• Identify and capitalize on new areas of opportunity within the VIP segment to drive incremental value and growth.
• Build strong, cross-functional partnerships with Operations, Marketing, Product, Data Science, and Loyalty teams to develop integrated solutions for complex business challenges.
• Mentor and develop a team of junior analysts, fostering growth in technical skills, business acumen, and analytical thinking.

 

Experience and Skills

• 7+ years of experience in data analysis, strategic analysis, or a similar role, with a proven track record of influencing business strategy through analytics.
• Exceptional communication skills, with experience presenting complex data insights and recommendations to senior leadership and executive teams.
• Proven experience in managing and developing analytics teams, with the ability to inspire and drive high performance.
• Advanced expertise in dashboard creation and reporting, particularly using tools like Tableau.
• Complete proficiency in SQL, with a strong understanding of statistical programming (experience with R, Python, or a similar language is a plus).
• Demonstrated ability to manage multiple high-impact projects, prioritize effectively, and maintain quality and accuracy under tight deadlines.
• A passion for working in an entrepreneurial, fast-paced environment with a focus on agility and rapid decision-making.
• Bachelor’s degree in Business, Marketing, Analytics, Engineering, Economics, or a related field; advanced degree is a plus.
• Willingness to travel as needed to support VIP events and attend key meetings across Fanatics offices.
• Familiarity with the sports betting and iGaming industries is a bonus.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.