Senior Coordinator Marketing and Social Media (Hybrid) - Office of Health Information and Data Science

Scheduled Hours40

Position SummaryThis position sits within the Office of Health Information and Data Science (OHIDS) as part of the marketing and communications team, overseeing a portfolio that includes the Institute for Informatics, Biostatistics and Data Science (I2DB) and the Office of the Chief Research Information Officer, and works in close partnership with

Medical Marketing and Communications, the Office of Medical Education, and the Division of Biology and Biomedical Sciences. The incumbent will work closely with senior leadership and report to the Director of Marketing and Communications.

This position is able to adapt quickly to the ongoing growth of the OHIDS portfolio and remains up-to-date regarding projects, education initiatives, and services to support the team strategically. The role requires an individual with organizational and analytical skills alongside strong business judgment and communication skills needed to interact with a variety of people and job functions. This position maintains a high level of professionalism, maturity, and urgency. In addition, the candidate understands and embodies a high degree of emotional intelligence and applied curiosity as it relates to the unit’s mission and vision.

This position is able to adapt quickly to the ongoing growth of the OHIDS portfolio and remains up-to-date regarding projects, education initiatives, and services to support the team strategically. The role requires an individual with organizational and analytical skills alongside strong business judgment and communication skills needed to interact with a variety of people and job functions. This position maintains a high level of professionalism, maturity, and urgency. In addition, the candidate understands and embodies a high degree of emotional intelligence and applied curiosity as it relates to the unit’s mission and vision.

Job Description

Primary Duties & Responsibilities:

Strategy and Execution

• Develops, recommends and executes marketing strategies in support of OHIDS goals and objectives (i.e. student recruitment, event attendance, awareness around key initiatives and research), including web, social media, email marketing, presentations and convening events, video, and podcasting, with a focus on identifying relevant new media/mediums and outreach strategies to reach target audiences.
• Responsibilities include concept/idea generation, writing, graphic design, website, video and podcast production, photography and advertising.
• Deliverables must align with and support unit, school and university brand.

Social/New Media

• Advances and coordinates social media presences and initiatives.
• Platforms currently include LinkedIn, X (Twitter), Bluesky, and Vimeo/YouTube, supported by a robust website and news hub.
• Develops and manages, or manages vendors, creating and monitoring/revising digital and physical marketing (pay-per-click and advertising) campaigns.

Media Production

• Creates, edits and posts photo, video and podcast content to website and social media, and for live/virtual events.

Awareness/Networking

• Participates in interdepartmental and campus-wide initiatives, including the Medical Marketing and Communications Council, keeps informed about relevant news and industry trends, attends meetings, coordinates with teams, SMEs and peer positions, developing communications as needed.

Administrative

• Manages vendors and expenses related to marketing activities and manage to budget.
• Coordinates OHIDS marcomm team’s file management and project management (currently utilizing WashU’s Monday.com license).

Working Conditions:
Job Location/Working Conditions

• This position is a hybrid position with two to three days in the office per week.
• This position will periodically require in-person time on the Danforth Campus.
• May have the opportunity to travel to conferences, site visits, and other trainings, as requested by leadership.

Physical Effort

• Typically sitting at desk or table
• Repetitive wrist, hand or finger movement

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree - Communications

Certifications:

No specific certification is required for this position.

Work Experience:

Marketing (5 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This JobWashington University seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:

Master's degree

Certifications:

No additional certification beyond what is stated in the Required Qualifications section.

Work Experience:

No additional work experience beyond what is stated in the Required Qualifications section.

Skills:

Brand Management, Collaborative Project Management, Content Creation, Cross-Functional Teamwork, Digital Marketing Campaigns, Digital Marketing Platforms, Digital Marketing Tools, Effective Written Communication, Electronic Marketing, Front-End Design, Front End Web Design, Healthcare Environments, Higher Education Administration, Interpersonal Communication, Marketing Communications (MarCom), Marketing Communications Planning, Project Communications Management, Relation Building, Relationship Building, Social Media Communications, Social Media Content Creation, Social Media Marketing, Teamwork Communication, Working Independently, Written Communication

GradeG11

Salary Range$53,100.00 - $90,600.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment ScreeningAll external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO/AA StatementWashington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity StatementWashington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.