Senior Analyst, Marketing Business Intelligence

About the Team

You will be part of the Digital Marketing team responsible for media planning, execution, and optimization of William-Sonoma, Inc.'s advertising campaigns across all 9 Brands and International efforts. WSI manages all digital programs in-house and this role is critical in ensuring that campaign performance data is accurate, delivered to cross-functional stakeholders in a timely manner, and visualized to easily draw insights for ongoing program optimizations. This role reports into the Display org, but supports all marketing channels.

 

About the Role

Williams-Sonoma, Inc. is looking for a Sr. Analyst, Marketing Business Intelligence who is responsible for processing data, developing dashboards, and extracting actionable insights for cross-functional marketing teams including digital, CRM, analytics, and data science. He or she will work closely with these teams to build data flows from various inputs, create reports/visualizations in Domo (our BI platform), and drive informed/actionable insights to help all teams optimize campaigns within their specific areas of the business. The ability to recognize and understand trends, collaborate with cross-functional teams, and solve complex problems within the digital marketing landscape are key to success within this role.

 

You're excited about this opportunity because you will…

• Collaborate with a variety of cross-functional teams to gather requirements, identify data sources, and learn the nuances of each program/channel to develop data-based solutions specific to their goals
• Design, build, and automate key metrics into self-service dashboards, enabling cross-functional teams to take quick action based on real-time data
• Understand strategic business priorities and build visualizations to provide insights that can inform overall investment/optimization strategies 
• Create and maintain reports and cards within Domo that will be viewed by executives, brand partners, and marketing team
• Own the development and ongoing maintenance of all metrics, dimensions, and data flows to ensure accuracy of all published data
• Build out connectors required to bring in new reporting sources/inputs using SFTP, API, Email, or custom connections
• Write Extract-Transform-Load (ETL) and SQL jobs to build out desired outputs for ideal data visualization 
• Build processes for marketing-wide data governance to provide consistent metrics and dimensions across teams/lines of business
• Support the governance of the Domo platform by certifying dashboards and cards, maintaining user access levels, and organizing the dashboard hierarchy
• Develop data documentation that is easily comprehensible to internal stakeholders of various technical competencies 
• Create, present, and collaborate with Domo on structured education sessions/curriculum for the broader marketing team, with the goal of making users more self-sufficient within the Domo platform for ad hoc visualizations or projects

 

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe

* A technologically and data-driven business

* Competitive salaries and comprehensive health benefits

* We're at the forefront of tech and retail, redefining technology for the next generation

* We're passionate about our internal and external clients and live/breathe the client experience

* We get to be creative on a daily basis

* A smart, experienced leadership team that wants to do it right and is open to new ideas

* We believe in autonomy and reward taking initiative

 

REQUIREMENTS AND QUALIFICATIONS

* Bachelor's degree in Computer Science, Mathematics, Statistics, Finance, Economics or equivalent work experience

* 3+ years of relevant work experience in analytics, data engineering, business intelligence or related field

* Experience working within Digital Marketing and Advertising

* Experience working in business intelligence software such as DOMO, Tableau , Power BI, Looker, Datorama. 

* Experience using, writing and optimizing SQL queries in a business environment

* Experience creating ETL jobs 

* Prior experience updating and creating reporting dashboards within a BI tool 

* Well-organized, high attention to detail, deadline-oriented

* Excellent written and verbal communication skills. 

* Enjoys working with others as part of a team 

 

Preferred: 

* Adobe analytics experience from a reporting standpoint

*Site tagging knowledge and prior experience using Google Tag Manager, Tealium or Signal

*Prior experience with API connections, including setting up custom api connectors 

*Python, Java, or HTML experience 

*Hold Domo certifications or have prior experience in Domo platform. 

 

About Williams-Sonoma, Inc. 

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home.  Our family of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, Mark and Graham and GreenRow.  These brands are among the best known and most respected in the industry.  We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room, and even outdoor spaces.  We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago.  What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate.  In 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and décor industry.  Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

 

Benefits:

Once you are here, you can look forward to a wide variety of benefits. Our corporate vision—to enhance our customers' quality of life at home—extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here’s a look at what you might be eligible for: 

• A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays and other time-off programs
• Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• In-person and online learning opportunities through WSI University and Udemy
• Cross-brand and cross-function career opportunities
• Quarterly sample sales
• A business casual work environment
• Time off to volunteer
• Matching donations to qualifying nonprofit organizations
• Company-sponsored walks and runs
• Discounts on nearby gyms and other local businesses

 

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $81,000 - $90,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

 

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Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.