Digital and Content Lead

WHO WE ARE

We’re a fast-growing team passionate about building ML infrastructure solutions that empower AI-native companies to deploy and serve machine learning models with exceptional performance, scalability, and efficiency. We’re backed by top-tier investors, including IVP, Spark Capital, Greylock, and Sarah Guo at Conviction. Our platform powers machine learning at leading AI-native companies like Descript, Bland.ai, Patreon, Writer, Robust Intelligence and many more. With Series B funding and rapid growth, we’re just getting started in the massive ML infrastructure market. 

THE ROLE

The Digital and Content Lead will be responsible for driving integrated campaigns that engage both individual user personas and buyer personas across all digital channels. This role demands expertise in segmenting different user types, industries, and company segments. The ideal candidate will be adept at creating and executing creative content, ads, and digital experiences that resonate with our target audiences. Additionally, the Digital and Content Lead will drive community engagement, effectively combining real-life experiences with digital interactions to create a cohesive brand presence.

WHAT THIS ROLE REQUIRES

• 7+ years of experience in digital marketing and growth, with a proven track record in B2B SaaS or AI infrastructure companies.

• Strong expertise in integrated campaign development, digital advertising, and content creation.

• Proficiency in audience segmentation and data analytics.

• Experience with marketing automation tools (e.g., Hubspot), CRM systems, and analytics platforms.

• Strong project management skills and the ability to handle multiple campaigns simultaneously.

• Excellent communication and collaboration skills.

PREFERRED SKILLS

• Experience with AI and machine learning technologies.

• Knowledge of community management and engagement strategies.

• Creative mindset with the ability to think outside the box.

WHAT YOU'LL DO

• Integrated Campaign Development:

  • Design and execute integrated campaigns that span across digital channels, including social media, email, SEO/SEM, and paid advertising.

  • Develop creative content strategies that resonate with both individual user personas and buyer personas.

  • Implement and manage digital ads, optimizing for conversion and engagement across segmented audiences.

• Audience Segmentation:

  • Identify and segment different user types, industries, and company segments for targeted campaign execution.

  • Leverage data analytics to continuously refine and optimize segmentation strategies.

  • Tailor messaging and content to fit the needs and interests of each segment.

• Community Engagement:

  • Foster community engagement through digital channels, building a strong online presence.

  • Combine real-life experiences, such as events or webinars, with digital marketing efforts to create integrated brand experiences.

  • Monitor and engage with community members to drive brand loyalty and advocacy.

• Performance Optimization:

  • Use analytics tools to track campaign performance, identify trends, and optimize campaigns for better results.

  • Conduct A/B testing to refine content, messaging, and delivery across all digital platforms.

  • Report on key metrics, providing insights and recommendations for continuous improvement.

WHAT WE OFFER

• Competitive salary and equity package 

• Unlimited PTO, 401k and covered healthcare premiums

• Twice yearly in-person team summits. 

• Any learning and development resources to support growth

• A unique opportunity to be part of a fast growing startup in one of the most exciting engineering fields of our era

• Challenging work and exposure to a variety of ML startups

Apply Now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.