Marketing Intelligence Data Analyst, NA Business Marketing

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.

About the Team
We are looking for a Marketing Intelligence Data Analyst to join our North America Business Marketing team. This is a unique opportunity to play a pivotal role in the future of marketing intelligence at one of the fastest-growing platforms in the world. You’ll be the mastermind behind transforming data into gold, driving smarter, more impactful decisions that will take our marketing to the next level.

As our Marketing Intelligence Data Analyst, you’ll lead the charge on everything from campaign performance to customer insights. Get ready to dive deep into data, optimize campaigns, and uncover the trends that will drive our marketing strategies across North America. This is your chance to roll up your sleeves and make an impact at the heart of our marketing operations.

Responsibilities
Master the Art of Marketing Measurement:
- Lead the charge in building and optimizing marketing measurement frameworks to assess the impact of business marketing initiatives.
- Report on campaign performance and optimize channels with A/B testing, KPI tracking, customer segmentation, and data modeling.
- Create actionable insights from complex data, and communicate them clearly to the marketing team and senior leadership to guide strategic decisions.
- Develop dashboards and tools to uncover hidden opportunities for improvement, and drive smarter, data-driven decisions.
CRM Data Management, Analysis, and Enrichment:
- Manage and maintain CRM data, consolidate data from various sources inside our marketing CRM while ensuring data is accurate, up-to-date, and optimized for marketing success.
- Build customer lifecycle views to track the effectiveness of marketing across all stages of the buying journey—from acquisition to re-engagement.
- Develop and experiment with advanced segmentation tactics to find new data-based insights to support personalization and optimization of marketing campaigns.
Champion a Data-Driven Culture:
- Foster a data-driven mindset across the team by providing training, documentation, and support to improve understanding and engagement with measurement and CRM systems.
- Partner with cross-functional teams to develop KPIs and track performance, ensuring marketing strategies align with business growth goals.
- Create compelling narratives from complex data, and present findings to key stakeholders in a way that drives action.
Analyze and Predict Performance Trends:
- Track campaign performance, audience segmentation, and revenue impact, and develop predictive models to forecast performance trends.
- Collaborate closely with North America marketing teams to align metrics and ensure that we’re measuring what matters most to drive business impact.
- Find the story in our data—turn numbers into actionable insights that drive meaningful marketing decisions.