Vice President, Media Analytics

Job Description:

This role is remote-friendly.

As the Vice President, Media Analytics, you will lead a team consisting of data scientists, engineers, analysts, and marketing technology specialists that specialize in turning data into actionable insight.

As the senior-most contact for analytics on your client(s), you will partner with the media and account leads to set strategy, develop measurement frameworks, create a learning agenda, provide thought leadership, and deliver ongoing guidance to partners.

Collaboration is at the core of our business success and the Vice President, Analytics will need to create a tightknit and dynamic relationship with our clients and the Media and Account teams, in addition to building an Analytics team across Data Science, Engineering, MarTech, and Data Visualization/Reporting.

• You will manage the analytics business
• You will lead the integration of all analytics disciplines in service of client outcomes
• Be a subject matter expert in data enablement, from instrumentation to reporting
• Be a senior-most contact for analytics, adapting to our challenges with agility and direction
• Partner with media & account leads to develop learning agenda, analytics deliverable schedule, measurement frameworks, expertise, and ad hoc deliverables if necessary
• Advise client on how best to apply econometric modeling or statistical testing of their media directly to their media planning & business efforts
• Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be used to answer ongoing and ad hoc client questions
• Mentor and develop skill-set of analytics team
• Partner in the development of agency thought leadership
• You will report to SVP, Analytics

Qualifications:

• Bachelor's Degree is required in Statistics, Economics or related a quantitative field
• Experience: 12+ years relevant Media or Analytics experience is preferred
• Media Expert: Has understanding of digital planning and buying, with a focus on standard media metrics
• MarTech Knowledge: Shows understanding of digital tagging, tracking, QA, and maintenance across mobile, social, & tablet and their advantages/limitations
• Project Management: Experience in a Product Management role or Scrum/Agile frameworks a plus
• Data Storyteller: Experience with Data Visualization software and dashboard building (e.g., Tableau)
• Tidy Data & Databases: Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees
• The Basics: Proficiency in PowerPoint and Microsoft Excel is required
• Statistics & Math: Working knowledge of machine learning, statistical testing, & regression modeling
• Knowledge of digital attribution methods, media mix modeling, measurement frameworks, Key Performance Indicator discovery, tracking implementation
• Some travel will be required (occasional onsite in NY, NY or other domestic travel)

The anticipated salary range for this position is $163,000-$263,350. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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Location:

USA - Remote - California

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

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