AI Global Demand Manager, Applied AI, Google Cloud

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience in demand generation, self-service campaigns, activation or product marketing.
  
• Experience with AI in marketing as a tool for innovation, automation, and creativity.
• Experience with bringing new innovations to market.
  
• Ability to keep up with the pulse of industry trends, with an eye on the cloud and AI landscape to discover what’s new, market landscape, and which innovations are coming next.
  
• Ability to grow in a collaborative, dynamic, and fast-paced work environment with demonstrated attention to detail and accuracy.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you will collaborate cross-functionally to deliver key external messages, create customer-facing use cases and content, and ensure that we have the right demand generation tactics and audience augmentation plans in place to drive demand globally.

You will be responsible for concepting, building, and executing specific demand tactics to drive opportunities and pipelines for emerging Applied AI solutions. You will build and execute in close partnerships with our regional teams who will take the majority of tactics to market.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

You will be responsible for concepting, building, and executing specific demand tactics to drive opportunities and pipelines for emerging Applied AI solutions. You will build and execute in close partnerships with our regional teams who will take the majority of tactics to market.

Responsibilities

• Lead new AI application and solution launches to drive demand to sellers.
• Build and execute and promote strategy and motion.
• Connect our top of funnel demand to bottom funnel offers and business, identify gaps and inefficiencies as well as establishing offers.
• Build partnerships with our regional marketing and Sales team to execute demand tactics for Applied AI.
• Concept and manage the build of compelling and relevant content, tactics, and programs that explain and capture the value of new Applied AI solutions and applications.