Lead Insight Analyst

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Lead Insight Analyst required to joining our rapidly expanding Data Analytics team on a permanent basis.

The opportunity:

 As a Lead Insight Analyst you will have the opportunity to work on some of our largest projects and key accounts. Reporting to the Head of Data Analytics, you will be responsible for analysing digital behaviour in order to provide key, actionable insight and critical recommendations to our clients. This is more than just an insight role; it’s an opportunity to help shape the digital strategies of some of the world’s leading brands and retailers! You will be tool agnostic and you will use tools like Google Analytics and Adobe Analytics for tracking data, GTM, Adobe Launch or Tealium for implementing tags and a mixture of data visualization tool as well as Excel and Powerpoint for visualisation. Additionally, you will be managing a small team of Analysts and will be providing oversight to ensure that their delivering tool quality analysis outputs.  

Please note that this job is a full-time position located in Lisbon or Porto, but the selection process will be conducted in English.

Please send over your CV in English

What you’ll be doing:

• Shaping, sell and deliver large analytics programs of work. 
• Creating measurement plans that identify the customer behaviour to be tracked (you will work closely with our implementation analysts for this) 
• Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels 
• Using measurement tools to analyse digital user behaviours in detail, across a wide range of digital properties (websites, mobile applications, instore devices) 
• Creating detailed insight reports that cover key findings and recommendations 
• Presenting your findings to a senior-level client audience and helping them understand what it means for their business 
• Working with our internal UX and design teams to inform the creation of new websites and apps 
• Answering client queries and running training sessions with them 
• Having line management duties for a small team of analysts, including developing their skillset and driving the quality of their work 

What we want from you:

• Extensive experience working as a Lead Analyst providing insight, ideally in an ecommerce setting (client or agency) 
• Must have Advanced practical knowledge of Analytics tools (Google Analytics, Adobe Analytics, Content Square) 
• Numerically adept in using Excel (or similar) to analyse data 
• Previous experience supporting junior team members 
• Highly proficient in Microsoft Word and PowerPoint 
• Extensive experience working with senior client stakeholders 
• Effective time management and multitasking abilities 
• A proven track record of delivering large insight projects for leading B2C organisations 

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package including hybrid working that works for everyone, social events, training opportunities, medical and dental insurance, life assurance, meal cards and much more.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

In our Lisbon or Porto office, you’ll join a team of other specialists who are always ready to help each other. The team is part of our Enterprise Solutions network and works in coordination with our Local and EMEA client leads.

#LI-EMEA #LI-HYBRID #LI-AS3

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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