Director/Senior Director, Product Marketing, C3 AI Platform
Redwood City, CA
C3.ai
Explore a library of videos on C3 AI''s products and solutions. Stay informed and watch our videos to gain valuable industry knowledge.C3.ai, Inc. (NYSE:AI) is a leading Enterprise AI software provider for accelerating digital transformation. The proven C3 AI Platform provides comprehensive services to build enterprise-scale AI applications more efficiently and cost-effectively than alternative approaches. The C3 AI Platform supports the value chain in any industry with prebuilt, configurable, high-value AI applications for reliability, fraud detection, sensor network health, supply network optimization, energy management, anti-money laundering, and customer engagement. Learn more at: C3 AI
C3 AI is seeking a dynamic, motivated and collaborative individual to lead a product marketing function for the C3 AI Platform.
We are seeking a candidate to lead outbound positioning and messaging for the C3 AI Platform. This role includes developing external messaging for our go-to-market strategy, designing packaging for our product offerings, supporting pricing analysis and recommendations, educating industry analysts, providing the sales team with comprehensive positioning support, and bringing our customers' voices to the market.
The Director/Senior Director of Platform Product Marketing is a creative thinker with strong analytical and problem-solving skills. This individual excels at storytelling, transforming complex needs and solutions into clear, differentiated messages. This individual must have excellent verbal and written communication, as well as presentation skills. Additionally, they will confidently present at industry conferences, panels, and both customer and internal events.
Responsibilities:
- Collaborate with cross-functional teams, including General Managers, product management, sales, engineering, corporate marketing and customer success teams to ensure that the product’s development aligns with market needs and customer feedback.
- Elevating the brand's market position through thought leadership initiatives, such as speaking at industry events, contributing to industry publications, and developing high-profile content
- Produce clear, differentiated product messaging such as product demonstrations, success stories, blogs, and more for use by our sales teams and marketing for awareness and demand generation
- Provide the sales team with the tools, training, and content they need to effectively sell and position the product. This includes creating sales decks, case studies, demo scripts, and product training sessions.
- Drive product messaging and positioning and ensure consistency throughout all channels
- Conduct in-depth research to understand market dynamics, customer behavior, and competitive landscapes to identify opportunities for product differentiation and competitive positioning
- Engage with C3 AI engineering and product management teams to understand technical details and articulate key value propositions for positioning and creating content assets
- Engage with customers to gain insights and feedback through surveys, interviews and advisory boards to develop compelling customer references and publishable case studies.
- Work with senior, product and engineering leadership to secure leadership position in analyst category analysis and increase inclusion in research and case studies.
Qualifications:
- Bachelor of Science in STEM field; MBA or Master of Science preferred.
- 8+ years of work experience in highly analytical enterprise or B2B environments.
- Significant experience in analytics, AI/ML, generative AI and related data science.
- Attention to detail with the ability to translate technical product capabilities into compelling customer benefits.
- Ability to develop product strategy and execute against strategic plans.
- Experience collaborating effectively with sales, marketing, and product management to achieve results.
- Experience working directly with customers to understand and respond to their needs.
- Excellent verbal and written communication and presentation skills, including strong executive presence.
- Strong problem-solving skills and bias for action – you can navigate both business and technical domains.
- Time-management and prioritization – you are comfortable simultaneously working across many projects, both collaboratively across diverse teams (including customer-facing and internal teams) and self-starting initiatives.
- Value self-learning – you habitually further your understanding of relevant areas of interest, such as deep learning, generative AI, cloud computing, and data science.
Candidates must be authorized to work in the United States without the need for current or future company sponsorship.
C3 AI provides excellent benefits, a competitive compensation package and generous equity plan.
California Pay Range$200,000—$293,000 USDC3 AI is proud to be an Equal Opportunity and Affirmative Action Employer. We do not discriminate on the basis of any legally protected characteristics, including disabled and veteran status.
Tags: Deep Learning Engineering Generative AI Machine Learning Research STEM
Perks/benefits: Career development Competitive pay Conferences Equity / stock options Health care Team events
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