Insight Analyst

• Job Title: Senior Insight Executive 
• Level & Responsibility: This role is at a senior executive level or equivalent, and it is responsible for delivering data analysis and reporting to enhance client decision-making and campaign effectiveness. This role might be better known as an Insight Analyst in other businesses.
• Salary: £33k+ per annum, depending on experience, plus a 10% bonus scheme
• Location & Hybrid Working: Leeds or Bradford, 1 to 2 days a week 
  

The role

Deliver Actionable Insights: Provide accurate and timely data analysis, performance reporting, and compelling narratives to enhance client decision-making and campaign effectiveness.

Enhance Strategic Impact: Collaborate with teams to refine tools and processes, ensuring insights are aligned with business objectives and deliver maximum value to clients.

Support Collaboration and Upskilling: Lead client sessions, upskill teams through training materials, and support strategic initiatives such as event metrics and category insights to drive overall success.

Why SMG?

We are dedicated to supporting our employees to be the best version of themselves both inside and outside of work. We have an extraordinary culture built by exceptional people and it’s because of this that we’ve been recognised by Best Companies within the top 5 best Marketing & Media agencies to work for, with a World Class and Outstanding accreditation across the past 2 years. 

We are also dedicated to continuously reviewing and improving our benefits package to offer the best that we can for our people. We have a whole page dedicated to our benefits here, but here's some of our favourites...

💰 Generous discretionary bonus scheme

🧘‍♂️ £1,800 yearly wellbeing fund (on top of your salary!) towards your personal wellbeing and passions

🫶 4 additional Wellbeing Days - one to be taken each quarter, dedicated to focusing on your wellbeing

📚 £500 yearly “Uni Fund” towards learning and development

🎧 Free headspace subscription

🕐 4pm Friday finishes all year round

🥳 Two fully paid conferences a year at Summer & Winter, as well as a dedicated team that put on activities and celebrations throughout the year

Why you?

In line with our company values, within your role you'll want to stay honest, stay hungry, stay foolish, and most importantly, have fun! More specifically, you'll have / be:

• Proficiency in data analysis tools (Power BI, Excel) and dashboard creation.
• Strong storytelling abilities to translate data into actionable insights.
• Excellent stakeholder management and collaboration skills.
• Project management and organisational skills to handle multiple priorities.
• Proactive problem-solving and process improvement mindset.
• Effective communication and presentation skills for diverse audiences.
• Attention to detail and commitment to data accuracy.
• Ability to deliver training and upskill teams.
• Understanding of campaign planning and evaluation metrics.

P.s. we try really hard to make sure that we list only essential criteria here, BUT if you think you can do an amazing job, yet don't have every single thing on this list, we'd still love to hear from you.

What you'll be doing

We pride ourselves on creating challenging and exciting opportunities, meaning that no two days are the same. However, here's an idea of what your responsibilities will look like:

• Develop and maintain a detailed calendar of supplier sessions, ensuring accurate scheduling for Platinum, Gold, and Silver clients.
• Support the transition of data analysis processes from Excel to Power BI using automated insight templates that save time and improve efficiency.
• Craft compelling data narratives to deliver actionable recommendations, enhancing client decision-making.
• Lead ~30 client insight sessions annually, collaborating closely with teams to address specific client needs and objectives.
• Take ownership of supplier snapshots, delivering timely insights and driving improvements through proactive and strategic reporting.
• Manage and prioritise client requests, ensuring timely responses and developing reusable tools to address recurring needs.
• Design and deliver training materials to upskill teams, fostering confidence in data discussions and campaign planning.
• Support event strategy by defining success metrics, producing actionable insights, and sharing learnings through case studies.
• Provide quarterly category insights, tracking trends and forecasting opportunities to inform strategic decisions.
• Present findings and recommendations to stakeholders clearly and confidently, driving impactful outcomes.

More information and resources to support you & your application...

• To find out more about our agencies and departments, click here.
• To find out more about our application & interview process and supporting you through this, click here.
• To find out more about Diversity, Equity and Inclusion at SMG, click here.
• To take a look at our FAQ's, click here.

PLEASE NOTE: you should always receive an email from us following your application, so if you do not, please check your junk or spam folder, whether "conversations@message.teamtailor.com" are on your approved senders list and whether your mailbox is full. Please email careers@smg.team if you've still not received anything!

Our full data retention policy can be found here.