Digital Analytics & CRO Consultant

GroupM is looking for a skilled Digital Analytics & CRO Consultant to lead projects for our high-profile clients. We offer a dynamic work environment where collaboration and innovative digital marketing solutions are at the forefront.
Requirements 

• Proficiency in developing and conveying CRO and Digital Analytics strategies in simple terms.
• Ability to independently draft detailed requirements/implementation documents.
• Clear and proper communication of technical activities to developers.
• Knowledge of UX/UI principles and best practices.
• Daily use of Adobe Analytics and Adobe Target.
• Daily use of Google Analytics 4, Google Tag Manager, and familiarity with technical implementation as well as data analysis.
• Daily use of tools for user experience intelligence (Contentsquare, Hotjar, Clarity, Lucky Orange…).
• Daily use of tools for experimentation and personalization (VWO, AB Tasty, Optimizely, Dynamic Yield, Convert…)
• Understanding and ability to explain basic concepts of inferential and Bayesian statistics.
• Hands-on experience with Javascript, HTML, CSS.
• Fluent English language skills, both spoken and written.
• Fluent Italian language skills, both spoken and written.

About you 

• A clear inclination for continuous learning.
• Great attention to detail.
• Creative problem-solving and thinking outside the box.
• Effective time management with the ability to balance competing priorities.
• Strong presentation abilities and a commitment to providing excellent customer service.
• Strong organizational abilities.
  
  

Considered as a plus

• Experience with niche digital analytics tools (Piwik Pro, Piano Analytics...)
• Experience with data visualization tools (Looker Studio, Tableau, Power BI…)
• Experience with Data Analysis in Python or R.
• Experience with a Consent Management Platform and/or with common technical privacy issues.

We encourage applications from individuals with diverse backgrounds and experiences. While the above skills are valued, we are open to candidates who bring a unique blend of talents and perspectives to our team. Location WPP Campus in Milan (plus the option for hybrid working). We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also open to individuals belonging to Categorie Protette under Law 68/99.  #LI-FC1