Director - Marketing Data Strategy, CDP

The Director of Marketing Data Strategy will serve as a critical link between Marketing, Product and Operation teams across the organization. In this role, you’ll help Nasdaq’s revenue marketing teams extract more insight and value from their data by spearheading enterprise-wide data projects that span the entire MarTech stack, with specific focus on Nasdaq’s marketing data platform.

• Focus: Build connections - between people, systems, data and technologies - so we can deliver personalized, contextual experiences to customers at scale.
• Act as a strategic advisor to senior leadership for topics related to our Marketing Platforms, providing insights and recommendations to support evolving goals and business needs.
• Maintain strong relationships with internal partners to influence business and technology strategies. Learn and understand their critical business problems, dive into white space areas to identify the appropriate solutions to address, and then design a data strategy and platform roadmap to support these goals.

• Spearhead process improvement efforts to ensure we collect better data by translating business segment strategy into functional plans for execution.
• Lead the vision and roadmap for our Marketing Data Platform, enabling teams to efficiently and effectively deliver best-in-class marketing campaigns across all owned channels.
• Partner with Operations, Technology, Marketing, and Analytics teams to identify opportunities, build business cases, and implement solutions that will improve the customer experience, drive operational efficiency, and support growth initiatives across multiple lines of business.

We are looking for someone with:

• Capable of building and maintaining strong relationships with a diverse set of internal stakeholders, including senior-level executives, developers, and product experts
• Strong background in MarTech and Marketing Operations Performance who understands campaign management, customer relationship management, customer data platforms and marketing automation system processes.

• Ability to read and understand campaign plans and map these back to first-party data dependencies.
• Excellent understanding of audience development, data segmentation, targeting and the changing landscape based on third-party cookie depreciation.
• Demonstrated Marketing domain experience who is familiar with concepts such as ROMI, ABM, digital marketing, and marketing measurement in general.

Experience:

• Experience with customer data platforms (CDP), customer relationship management (CRM) and marketing automation (MAP) experience required; Adobe Experience Platform and Real-Time CDP, Marketo, and Salesforce Marketing Cloud Account Engagement (Pardot) preferred.
• Ability to innovate and think creatively to solve complex problems.
• Demonstrated commitment to continuous improvement and learning.
• Entrepreneurial spirit and ability to take initiative.
• Critical thinking and future-focused outlook
• Self-motivated and able to work independently.
• Strong analytical skills with a focus on data analysis and interpretation.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.

In addition to base salary, Nasdaq offers significant other compensation (annual bonus/commissions and equity), benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq’s programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page.