Senior Vice President, Analytics & Measurement

Tasks

• Build and develop analytics organization
• Deliver marketing measurement analytics strategy
• Ensure data quality governance privacy compliance
• Evaluate analytics platforms and data providers
• Lead client facing analytics advisory
• Oversee attribution ROI forecasting optimization
• Provide analytics governance across agencies
• Support new business development pitches
• Translate analytics into client narratives

Perks/Benefits

• N/A

Skills/Tech-stack

Analytics | Artificial Intelligence | Attribution | Data Governance | Data Science | Forecasting | Machine Learning | Marketing Analytics | Measurement | Optimization | Privacy Compliance | Reporting | Return on Investment