Digital Marketing Data Scientist (COE)
London, United Kingdom
R
GBP 60K-90K (estimate) Senior-level Full Time
Tasks
- Automate insights generation
- Build attribution models
- Build scalable analytics solutions
- Design and implement experimentation methodologies
- Detect performance anomalies
- Develop channel measurement models
- Develop marketing measurement methodologies
- Forecast marketing performance
- Identify drivers of marketing performance
- Integrate marketing and product datasets
- Optimize budget allocation
- Partner with teams to guide marketing investment decisions
- Run incrementality tests
- Translate analytical findings into actionable insights
Perks/Benefits
Skills/Tech-stack
Anomaly Detection | Artificial Intelligence | Attribution Modeling | Causal Inference | Data Pipelines | ETL | Experiment design | Incrementality testing | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Predictive Analytics | Python | R | SQL | Snowflake | Tableau
Education
N/A
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