Lead Insights Analyst, Marketing

Overview

As part of the Customer and Market Insights team at Chick-fil-A, it is our role to power Customer-informed decisions by providing meaningful insights that fuel innovation around service, product development, messaging, and experience. The role of Lead Insights Analyst for Customer & Market Insights is integral in informing marketing decisions by linking Customer behavior to business results. We are looking for someone with a passion for using analytic tools and techniques to drive toward insights that will influence and power business decisions through effective partnerships with internal stakeholders.

 

Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.

Responsibilities

• Serve as analytic liaison between Customer and Market Insights and internal stakeholders in support of innovation
• Build dashboards or other visualizations to make real-time data and insights accessible to stakeholders
• Partner with internal stakeholders to evaluate projects and initiatives and identify links between Customer behaviors and business results
• Determine methodologies and execute analytical approaches to evaluate business opportunities
• Leverage test & learn techniques to understand the impact of innovation to the business and Customer behaviors
• Build user-friendly answers to marketing questions and clearly communicate insights through data visualizations and storytelling
• Manage planned and ad hoc analytic requests and ensure timely delivery of reporting and insights

Minimum Qualifications

• 3+ years of professional work experience
• Bachelor’s degree in a quantitative field such as Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, or other
• Strong analytical skills in hypothesis generation and data identification
• Advanced Excel skills 
• Experience partnering well with cross-functional teams, being highly collaborative
• Experience with database queries or programming languages (SQL, Python, or R)
• Advanced data visualization skills (Tableau)
• Ability to build strong relationships
• Strong written and verbal communication skills
• Ability to develop and oversee projects and processes
• Quick and versatile learner
• Ability to convey insights that are clear, compelling, and concise

Preferred Qualifications

• 4+ years of professional work experience
• MBA or Master’s degree in a quantitative field such as Business Analytics, Statistics, Mathematics, Marketing Research, or other similar fields

Minimum Years of Experience

3

Travel Requirements

20%

Major/Concentration

Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, or other similar fields