Marketing Analytics Analyst

Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role Overview

To support CarGurus Marketing efforts with a data-driven approach, this role will identify and monitor trends, optimize budget allocation, develop monitoring and insights to guide leadership, and test and measure the impact of marketing initiatives across consumer and dealer segments.

What you'll do

• Analyze and evaluate marketing campaigns and channel efficiency, providing insights into drivers of change and areas for improvement and preparing reporting and campaign recommendations.
• Work with Performance and Brand Marketing teams to plan, design, and run channel tests to support the successful launch of marketing initiatives.
• Assess needs and propose quantitative methodologies for addressing problems faced by Marketing teams.
• Own KPI dashboards to provide up to date tracking and status reporting for senior leadership.
• Partner with Brand Marketing Specialist on CG’s internal brand tracker to gather quarterly insights to support strategic decision making.
• Track and analyze business and competitive performance, leveraging data and insights to identify avenues for growth .
• Assist with third party vendor analytics efforts and evaluation of proposed methodologies.

What you'll bring

• BA or BS in Data Science, Mathematics, Statistics, Economics or related field; 0-2 years of professional experience
• Demonstrated ability with SQL and at least one analytics coding language (Python or R preferred).
• Solid understanding of quantitative analytics fundamentals - A/B testing & regression methodologies needed, further Machine Learning experience a plus.
• Experience working with large datasets and data visualization techniques.
• Ability to operate independently and within a team environment; able to collaborate and effectively communicate technical concepts across teams.
• Willingness to learn project management and data reporting tools (Jira & Looker) prior experience with similar tools a plus.
• A strong work ethic, willingness to learn, and intrinsic curiosity.
• Prior experience with marketing research, or analytics a plus.
  

Working at CarGurus

We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid