Associate Manager, Digital Analytics

Job Posting Title:

Associate Manager, Digital Analytics

Req ID:

10109029

Job Description:

助理经理，数字分析

业务部门: 消费者洞察、度量及分析

工作地点-国家/地区: 中国，上海

部门介绍：

消费者洞察、度量及分析团队，通过对数据进行分析与洞察，助力上海迪士尼度假区的战略发展与决策。作为国内专业的客群洞察组织之一，团队由专家，分析师和研究人员组成，致力于定性研究、定量研究和大数据分析。这里各种各样激动人心的项目，无论是上海迪士尼度假区概念和产品开发，营销/销售/数字战略和内容开发，或是主题乐园/酒店/迪士尼小镇的客户体验优化，抑或是对海量在线与离线数据进行数据挖掘/探索/可视化处理，对于擅长数据分析和洞察的你来说，意味着更广阔的机遇。团队工作氛围热情开放，充满迪士尼独有的活力。在这里，你会与有激情、有才情的团队一同工作。

工作内容：

作为助理经理，数字分析，您将对上海迪士尼度假区的线上平台商业消费者市场活动相关数据，线上平台相关项目，以及会员相关数据进行追踪，分析，解读，为消费者营销团队提出策略和建议，从而帮助完成入园游客量和营业额指标的完成。

该岗位向经理，数据分析汇报。

主要职责：

工作内容：

• 您将运用多种渠道的消费者数据撰写报告和分析，更好地展现完整的消费者视角，挖掘商业洞察；
• 您将为业务部门团队和其他团队提供专业及时和深入的数据分析，特别是有关活动营销，线上平台相关项目，和会员项目的分析，并将洞察转化为商业建议和有创新的解决方案，从而及时的影响市场活动策划和优化；
• 您将协助数据管理、分析、技术以及业务部门团队，规划数据指标体系和分析体系；
• 您将管理业务伙伴合作关系，确保数据及分析结果被合理解读及规范使用。

我们希望您：

• 拥有定量领域的本科学历–例如市场营销，数学，工程学，经济学，统计学，计算机科学等；
• 扎实的大量级个人层级消费者数据的操作技能，处理过各类数据内容及结构，有消费者细分、预测模型（与建模组合作）的经验；
• 有五年以上数字分析（App、微信 、网站等）、BI工具使用（SQL、Python、R等）和数据库结构的相关经验；
• 必须能够在复杂的环境中与多组合作并有效管理时间；
• 积极的态度定位工作中的难点，坚定推进工作进程；
• 具备优秀的书面和口头表达技能；
• 中英文流利；
• 具有旅游业、电子商务和线上产品方面的经验更佳;
• 具有A/B测试和站点优化的经验更佳。

关于上海迪士尼度假区：

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想像、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Associate Manager, Digital Analytics

Line of Business: Consumer Insight, Measurement & Analytics (CIMA)

Location: China, Shanghai

Department Overview:

Consumer Insight, Measurement & Analytics is an analytics & insight department within Shanghai Disney Resort that informs strategy development and decision-making through data, analytics, and insight. It is one of the professional client-facing insight departments in the nation, with numerous specialists, analysts, and researchers of different levels working on Qualitative research, Quantitative research, and Big Data Analytics. It offers a wide variety of exciting assignments and projects from upstream resort concept and product development, to marketing/sales/digital strategy and content development, to guest experience optimization for the theme park/hotels/Disneytown, to Data Mining/Exploration/Visualization of its vast amount of online and offline data. The possibilities are infinite and this is certainly a well sought-after career for many who are interested in data analytics & insights. The working environment is vibrant, open, dynamic, and full of fun. We work and interact with talented and passionate people every day.

Job Summary:

As an Associate Manager, Digital Analytics, you will be responsible for analyzing, interpreting, and making actionable business recommendations and optimization suggestions for campaigns, digital projects, and membership program related data on Shanghai Disney Resort online platforms, thus helping the business team achieve their attendance and revenue targets.

The position reports to the Manager, Digital Analytics.

Key Responsibilities:

• Generate reports and analyses leveraging multiple customer data sources (direct digital channels, park, hotel, food & beverage, etc.) to better present a holistic customer view and insights.
• Support business unit teams, and other teams with expertise in ad-hoc analysis, and in-depth digital analysis, especially analysis related to marketing campaigns, digital projects, and membership program. Recommend optimization tactics to improve site performance and business growth continuously;
• Guide data and analytical requirements by working with other data management, analytics, technology, and business groups within the enterprise to ensure that the data needed is available for analysis;
• Manage the partnership with other business unit teams to ensure the data and related analyses are interpreted and presented appropriately;

Desired Qualifications:

• Bachelor’s degree in a quantitative field, e.g. Marketing, Mathematics, Engineering, Economics, Statistics, Computer Science, etc.;
• Solid skills to handle considerate amounts of individual-level customer data with wide visibility of different data categories and structures. Experience in customer segmentations and prediction models (working with modeling team);
• At least 5 years’ experience in digital analytics (App, WeChat, website, etc.), BI tool usage (SQL, Python, R, etc.), and knowledge of database structure;
• Ability to cooperate with multiple teams and manage time effectively within a complex environment;
• A can-do attitude to identify barriers in work streams and determination to push things forward;
• Excellent written and verbal communication skills;
• Fluent in both Mandarin and English;
• Travel Industry, e-Commerce, and digital product experience is preferred;
• Working experience with A/B testing and site optimization is preferred.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity, and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

CIMA (SHDR)

Primary Job Posting Category:

Data Analysis

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Shanghai, China

Alternate City, State, Region, Postal Code:

Date Posted:

2024-12-26