Senior Data Analyst, Lifecycle Marketing

Job Description

We are seeking an experienced and results-driven Customer Marketing Analyst to serve as a strategic partner to our marketing leadership team. The ideal candidate will excel at leveraging data to generate actionable insights that inform our marketing strategies. A proven track record in tracking key performance indicators (KPIs), analyzing customer data, and calculating return on investment (ROI) is essential for success in this role.

In this position, you will be instrumental in helping Zendesk achieve its pipeline and revenue goals by collaborating with senior marketing leadership to identify strategic growth opportunities and enhance operational efficiency. You will utilize data to assess customer lifetime value (CLV) and provide insights that aid leadership in managing the business effectively, with a strong emphasis on maximizing ROI  Additionally, you will facilitate critical planning processes, including the development of growth strategies and the establishment of metric targets, in collaboration with cross-functional stakeholders. Your role will involve measuring and optimizing marketing campaign performance at both individual and aggregate levels to ensure alignment with our overall business objectives.

The ideal candidate will possess a curious mindset, strong critical thinking skills, and excellent communication abilities to effectively collaborate with diverse teams and drive key business decisions.

Key Responsibilities:

• Analyze and evaluate the effectiveness of ABM campaigns and initiatives, providing insights into their impact on customer retention and lifetime value.

• Work with Marketing leadership to develop metrics and track key performance indicators (KPIs), such as conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLV).

• Conduct customer segmentation analysis to identify high-value customer groups and tailor marketing strategies accordingly.

• Utilize predictive modeling techniques to forecast LTV for target accounts, helping to prioritize marketing efforts and resource allocation.

• Educate and support team members and stakeholders on LTV concepts and analysis methodologies to foster a data-driven culture.

• Establish strong working relationships with peers in other Marketing teams and collaborative partners (marketing operations, sales leadership, finance, and management) to achieve cross functional objectives.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or a related field is required; a Master’s degree is preferred.

• Experience: A minimum of 5 years of proven experience in marketing analytics or business intelligence, ideally within the SaaS industry.

• Technical Skills: Proficient in data analysis tools and platforms, including Google Analytics, Adobe Analytics, SQL, Excel, and data visualization software (e.g., Tableau, Power BI).

• Analytical Expertise: Demonstrated strong analytical skills with the ability to convert complex data sets into actionable insights and strategic recommendations.

• Communication Skills: Exceptional communication and presentation abilities, capable of articulating technical concepts clearly to non-technical stakeholders.

• Attention to Detail: Detail-oriented mindset with a passion for problem-solving and a commitment to continuous improvement.

Where We Work
Zendesk is not your average tech company. We have all the stuff you’d expect - competitive pay, benefits, appealing offices, snacks, and more. We also have a culture deeply dedicated to enabling conversations and providing appreciative support. We help our staff keep work-life balance, from flexible hours to remote work, to the most dynamic parental leave plans on the market. Our Social Impact team is actively engaged in our community and enables us to invest thousands of hours with local community groups each year. We invest in diversity and inclusion so that our team reflects the diversity of the world around us. We have a whole crew dedicated to ensuring our workplace experience is top notch and welcoming for all.

Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.