Analytics Engineer, Growth Acquisition

We want innovators who are passionate about seeing our customers succeed at scale.

We are looking for a motivated and results-oriented self-starter who is passionate about driving customer growth through organic and paid campaigns on the Growth Acquisition team. We are rebuilding growth acquisition from the ground up with a data-driven approach. 

Position Overview

Your role will be to help enable and scale the efforts of the Acquisition and Growth Marketing channels through your analytics engineering skills. You will help support the growth marketing and ensure that our tracked data is accurate and trustworthy. This role will also own cookie compliance, partnering closely with legal and security, consent manager and the teams that track and collect user data. 

This role will also have the opportunity to help drive innovation leveraging AI/ML, where applicable to help improve and scale our growth efforts and drive efficiencies at DigitalOcean. Your role will help us track and measure the data that will inform our marketing strategies, optimize our campaigns, and drive scalable growth at DigitalOcean.

Key Responsibilities

Google Tag Manager (GTM):

• Own the implementation and maintenance of enterprise-level GTM setups across multiple properties.
• Design and deploy custom GTM tags, triggers, and variables to track user interactions across websites, apps, and marketing channels.
• Optimize GTM for scalability, minimizing tag bloat and ensuring optimal performance.

Custom Events, Audiences to support Growth Channels:

• Collaborate with marketing teams to define and implement custom tracking for Paid Media, Organic Search, Email, Social Media, Affiliate, and CRO initiatives.
• Build and document robust event schemas for consistent data tracking across platforms.
• Work with BI and D&A teams to ensure events feed correctly into analytics, CRM, and attribution systems.
• Implement and maintain Custom Events, Audiences and/or Segments for Growth Marketing purposes
• Daily monitoring and auditing of custom events

Cookie Consent & Compliance:

• Own our Cookie Consent Management Platform (TrustArc)
• Ensure tracking mechanisms comply with GDPR, CCPA, and other privacy regulations.
• Integrate cookie consent solutions with GTM to dynamically adjust tracking behaviors based on user consent.
• Regularly audit data collection processes to ensure latest compliance and maintain trust with users.
• Maintain a process for partners to request new Cookies be added
• Partner with Legal and Security to develop and maintain a compliant process for using cookies
• Own and maintain a single source of truth document tracking all cookies, what they are tracking and how they are implemented

Analytics Infrastructure:

• Partner with engineering teams to design and maintain scalable analytics pipelines.
• Ensure proper integration of GTM with platforms like Google Analytics 4 (GA4) & Amplitude.
• Collaborate with data engineers to ensure clean and accurate data flows into data warehouses.

Optimization & Reporting:

• Work with the CRO & Engineering partners to correctly implement and cleanup A/B and multivariate tests.
• Provide guidance on analytics implementation strategy and partner with Data Analytics & Growth Analysts to verify and validate data within our marketing dashboards and reports.
• Strategize with our team members and partners to measure new data that may be useful to growth
• Troubleshoot data discrepancies and recommend solutions for improvement.

Qualifications

Required Skills:

• 5+ years of experience in analytics engineering or a related role.
• 5+ years of experience with Google Tag Manager (GTM), including managing large, enterprise-level implementations.
• Strong knowledge of event-driven analytics and marketing performance tracking.
• Strong Aptitude for learning new frameworks and platforms
• Google and Bing Ads API Experience
• Familiarity with cookie consent tools (e.g., OneTrust, Cookiebot) and privacy regulations (GDPR, CCPA).
• Proficiency with analytics platforms like GA4 & Amplitude.
• Experience with debugging tools like Tag Assistant, Charles Proxy, or Fiddler.
• Strong SQL skills and familiarity with modern data stack tools (e.g., BigQuery, Looker, Snowflake).
• Expertise with Javascript Frameworks/Next.js and connecting to 1st and 3rd party  REST/APIs services

Preferred Skills:

• Knowledge of scripting languages such as JavaScript or Python.
• Experience with server-side tagging and first-party data strategies.
• Experience managing 3rd Party Cookies
• Familiarity with marketing attribution models and tools.
• Hands-on experience in CRO, A/B testing frameworks, and data visualization tools (e.g., Looker, Tableau).
• Strong communication and stakeholder management skills.
• Analytical mindset with a passion for solving complex growth problems.
• Ability to translate technical insights into actionable recommendations for non-technical stakeholders.
• A proactive and collaborative approach to cross-functional teamwork.

Why You’ll Like Working for DigitalOcean

• We innovate with purpose. You’ll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions. 
• We prioritize career development. At DO, you’ll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.
• We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
• We reward our employees. The salary range for this position is $85,000 - $100,000 based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.
• We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

*This is a remote role

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