Director, Marketing Science

Description

DESCRIPTION

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY  

This role is responsible for leading a team to research, plan, execute, and present Marketing Science solutions for clients, acting as the primary contact for clients, analytic partners, and third-party data providers. The role involves collaboration across departments, providing marketing insights, understanding workflows, managing deadlines, and developing and supervising the Marketing Science team. This position operates in a fast-paced, deadline-driven environment with a high level of exposure to senior leadership, requiring strong supervisory skills, a basic understanding of Human Resources, and a passion for teaching, all while maintaining professionalism and poise.  

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome:  Lead Client-Focused Marketing Science Solutions

Key Responsibilities: 

• Accountable for all Marketing Science internal and external deliverables
• Research, plan, execute and present findings for strategic Marketing Science solutions to clients.
• Act as the primary contact for internal and external stakeholders and manage the execution of all Marketing Science deliverables.
• Collaborate with Account Management, Campaign Analytics, Integrated Planning, and Channel Activation teams to translate business challenges into marketing and business solutions.
• Represent Marketing Science engagements to clients, contributing to RFIs, RFPs, and client presentations.
• Develop project scopes, success measures, and ensure alignment with client objectives.
• Assist in completing projects when the team is at maximum capacity or to cover while team is out.

Key Outcome:  Elevate Marketing Science Products and Services

Key Responsibilities: 

• Collaborate with Data Engineering and Software Development teams, establishing the goal and leading the business requirements for data transformations supporting Marketing Science products and services.
• Set the vision for team members on best practices and continuous improvement.
• Explore and recommend new techniques, tools, and datasets to enhance the current solution set and maintain competitive advantage.
• Lead the development of Marketing Science products and services based on market trends and client needs.

Key Outcome: Ensure High-Quality Client Deliverables
Key Responsibilities:

• Oversee final packaged deliverables and provide input on the best way to document appropriate and actionable recommendations.
• Establish client deliverables using standard templates and brand guidelines.
• Set the team up for success in presenting insights and recommendations to clients.
• Collaborate with stakeholders to define project scopes and develop best solutions.
• Lead/guide the project deliverables for our clients including clustering/segmentation, marketing and media mix modeling, attribution measurement and optimization, ROI/RoAS forecasting using regression modeling, random forest, machine learning and other techniques.

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities: 

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

Other Responsibilities: 

• Ability to define problems, collect and review data, establish facts, draw valid conclusions, package insights, and make actionable business recommendations. Must be able to adapt to the pace of our clients.

QUALIFICATIONS  

REQUIRED QUALIFICATIONS 

• Bachelor's degree in Marketing, Computer Science, Information Technology, Statistics, Finance, Economics, Data Science, Mathematics, or related field.
• 10+ years of experience in marketing data integrations, data science, and data-driven analyses
• Expert skill level, in object-oriented programming languages (e.g., Python) in developing machine learning models and advanced analytics techniques 
• Deep experience leading a team in the Data Science or Marketing Science space.
• Experience confidently presenting to clients, including C-suite.
• Extensive knowledge of SQL, database schemas, and analytics data marts. 
• Passion for problem-solving and providing workable solutions.
• Proven strategic leadership and project management skills.
• Team player with strong verbal and written communication skills.
• Ability to manage complex internal and client relationships, multitask, and meet tight deadlines.

PREFERRED QUALIFICATIONS

• Master’s degree in Computer Science, Data Science, Mathematics, Statistics, or related fields.
• Experience in Healthcare, specifically Pharma.
• Experience with agency/marketing platforms (Strata, Core, Advantage, Media Ocean, Digital DSP/DMP).
• Experience working in cloud environments (AWS, Snowflakes, Azure). 
• Experience with reporting/visualization tools (Power BI, Tableau, Qlik)
• Experience working with Google Analytics and/or clickstream data.

CORE COMPETENCIES  

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). 

Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $142,000 - $198,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.  

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.