Sr. Analyst, Content Analytics

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. 

Working on Peacock’s Advanced Content & Strategic Analytics team, you will leverage a wide spectrum of data to supply and advise key Peacock and NBCUniversal content decision-makers and stakeholders.  You will influence the acquisition, programming, and merchandising of content as well as other key strategic business initiatives.  With a catalog-wide purview, you will have the opportunity to shape the direction of Peacock's content strategy by providing clear and objective insights and recommendations. Your work will help us to identify trends, evaluate the performance of content and provide prescriptive analytics to the business.  This role requires a deep understanding of the media landscape and an ability to translate complex data into actionable insights & strategies.  Collaboration is key in this role, and you will work closely with Data Science, Consumer Insights and other Content Analytics teams to ensure all key perspectives are integrated into our story-telling. Your ability to communicate findings clearly and persuasively will be essential in how we help the business push toward its goals. 

Key Responsibilities: 

• Query and analyze complex datasets to develop content insights and provide performance updates that drive programming and strategic decisions.

• Be the ‘source-of-truth’ for performance of all content on Peacock, our evolving KPIs and how our customers watch and engage with the platform with a title/brand/franchise lens 

• Partner closely with key business stakeholders and teams (e.g. Content Acquisitions, Film Studios, Editorial/Merchandising teams) to define business needs, craft an analytics approach, and develop appropriate data solutions    

• Generate ad-hoc analyses to answer critical and time-sensitive business questions and identify areas of strategic opportunity. 

• Synthesize complex analyses, KPIs, and concepts into digestible presentations for a variety of audiences, including key stakeholders and exec. Leadership 

• Support the development and maintenance of a variety of content performance focused dashboards that will be utilized in key decision making across NBCU. 

• Research and test new tools and products for team use, i.e. AI generative meta data, dashboard building UIs, data querying products. 

• Assist in creating product documentation, including user guides and data and metric dictionaries. 

• Stay up to date on competitors and new content to accurately compare and identify content for analysis.

• Help contribute to a diverse, equitable, and inclusive work culture at Peacock

Qualifications

• 2+ years of experience working in analytics, data visualization roles and a proficient storyteller 

• Experience with SQL, BigQuery and/or Data Bricks; additional programming languages used for data analysis (i.e. Python , R) is a plus 

• Proficiency in turning complex analyses into PowerPoint Presentations  

• Experience with Tableau (or other data visualization software) 

• Excellent analytical, problem-solving, and decision-making skills. 

• Exceptional communication and project management skills. 

• Experience with statistical modeling and/or advanced data science techniques is a plus 

• Experience with Nielsen Data and Adobe Analytics is a plus 

• Bachelor’s degree in Business Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, or other relevant quantitative fields 

• Professional team player with an aptitude and willingness to learn 

• Strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose 

• Passionate and knowledgeable of the Entertainment industry and a familiarity with NBCU programming 

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $85,000-$105,000 

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. 

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