Senior Marketing Analyst
San Francisco, CA
Lyft
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Data and analytics are at the heart of Lyft’s marketing strategy and decision-making. The Senior Marketing Analytics Manager is a critical strategic decision making leader within the Marketing team. As part of the Marketing Strategy and Operations team, this role will be instrumental in the development of marketing plans and strategies, and the definition and measurement of key metrics for each marketing campaign. Specific responsibilities include:
Responsibilities:
- Manages the Marketing Analytics team members
- Marketing Strategy: Collaborate with leaders to develop and implement data-driven marketing plans aligned with business objectives.
- Partner to MLT/XLT to set targets, develop framework for analysis, and execute full analysis
Set Marketing KPIs and targets: Ensure org efforts focus on the right outcomes, aligned with brand and PMM strategy and company goalsOversee org-level tracking and reporting, and partner with CMI, FP&A and DS to size/measure impact of initiatives and individual campaigns
- Data Collection and Analysis: Gather data from multiple sources to analyze customer behavior, campaign performance, and market trends.
- Campaign Performance Evaluation: Measure the effectiveness of marketing campaigns across various channels using key metrics like click-through rates, conversion rates, and ROI.
- Data Visualization: Present findings through clear and concise data visualizations to effectively communicate insights to stakeholders.
- Trend Forecasting: Analyze data to identify emerging trends and predict future market behavior to inform strategic planning.
- Customer Segmentation: Segment customer data to develop targeted marketing strategies for different customer groups.
- Competitive Analysis: Monitor competitor marketing activities to identify opportunities and potential threats.
- Attribution Modeling: Analyze customer journeys to understand how different marketing channels contribute to conversions and optimize campaign attribution.
Experience:
- Bachelor’s degree in Business, Analytics, Statistics, or related field
- Nice to have: Masters: Business Administration; Economics; Statistics, Supply Chain or related area
- 5-8 years’ experience in data analytics, project management, business, or related
- People management experience
- Strong ability in building decision making frameworks and data analysis, able to dissect business issues, analyze large amounts of data, and draw actionable conclusions
- Very strong attention to detail, experience developing processes to implement strategy
- Ability to think strategically about complex and unstructured business problems, leading to recommendations and action plans
- Strong written and verbal communication skills for internal stakeholders, including senior leadership
- Ability to effectively and independently build and maintain cross-functional relationships with stakeholders, manage multiple competing priorities, and drive projects to completion
- Experience with a two-sided marketplace is especially desirable
- Highly proficient in SQL and Excel/Google Sheets; Proficiency in Python is a plus
- Entrepreneurial self-starter - you naturally take ownership, look for opportunities, and do whatever it takes to drive results
Benefits:
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the San Francisco area is $138,000 - $172,500. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
Tags: Data analysis Data Analytics Data visualization Economics Excel KPIs Python SQL Statistics
Perks/benefits: Competitive pay Equity / stock options Health care Insurance Medical leave Parental leave Salary bonus Team events
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