AI Product Marketing Manager

FocusKPI is looking for a Product Marketing Manager, AI to join the Platform marketing team, in one of our clients, a high-tech, SaaS company. 

As the Product Marketing Manager for AI, you will help our product team “build what sells” and collaborate with their go-to-market team to “sell what we build.” This includes contributing to market pulses that influence product roadmap, analyzing competitors, and driving launches for key product announcements. For product and feature launches, you will support positioning and messaging all the way through to the development of customer-facing copy, content, assets, and enablement in order to hit and deliver against their GTM timelines and business goals.

Team is looking for someone who can partner closely with cross-functional teams in marketing and product to manage a set of deliverables, with particular skills to support content creation for channels such as email, website, sales, and paid and organic channels to engage with their customer community. Conducting customer research and
supporting competitive analysis are also important in this role.

Work Location: Remote - anywhere in the USA (PST is preferable)
Duration: 6 months contract 
Pay Range: $70/hr to $80/hr

Responsibilities:

• Develop and execute marketing plans and campaigns to drive adoption and engagement of AI features and functionality
• Position key AI features and capabilities in Rovo to succeed in the market and standout from competitors
• Collaborate with cross-functional teams, including product, marketing, sales, to ensure the success of marketing initiatives
• Analyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize campaigns
• Champion the customer and understand the competitive landscape to identify new opportunities for growth
• Create and present reports on campaign performance to stakeholders and make recommendations for future marketing efforts

Qualifications:

• 6-10 years in marketing, product marketing, integrated marketing, go-to-market or lifecycle marketing
• Bachelor’s Degree in marketing or business-related field
• An understanding of both PLG and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels
• Hand-on experience in AI within daily work
• Experience making data-driven decisions and tracking campaign performance to drive the best results
• Proficiency in learning complex software solutions
• Experience with toolset likely includes: Databricks, Tableau, Amplitude
• Excellent written and verbal communication skills
• Ability to work independently and manage one’s time

 

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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