Freelance Data Analyst

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Data Analyst is responsible for supporting the team on assigned projects and accounts. The position holder will work closely with other analysts and will support the data team in the development of data analysis, actionable insights, recommendations and reports for assigned client accounts.

What you’ll do

• • • Supporting client’s data requirements on all data-driven marketing activity
    • Preparing and processing data analytics for client’s marketing campaigns
    • Conducting pre and post campaign evaluations, including web analytics, Marketing ROI, engagement reporting, gap analysis and insights and hypothesis development
    • Driving deep market and consumer insights through deep learning analytics 
    • Assessing and reviewing database and digital platforms including quality, functionality, UX-centric usability, CRM-oriented design, and propose solutions
    • Taking on other assignments as assigned by the data director or head of data

Who you are

• • • Minimum of 2 years of experience in business with focus on data analytics, preferably gained in a digital or marketing environment
    • Good understanding of CRM and digital marketing including social media and email marketing
    • Experience of web analytics tools such as Google Analytics or Adobe Analytics and understanding required details, such as tag management.
    • Experience of BI / visualization tools such as Tableau, PowerBI, Google Dat Studio, Domo
    • Knowledge of data science technologies such as R, Python, SQL
    • Knowledge of Marketing Cloud platforms such as Sales, Adobe is a plus
    • Strong analytical and statistical understanding
    • High ability to read and interpret data into useful content
    • Degree/Diploma in Marketing, Mathematics, Economics, Computer Science, Data Science, Statistics, or a similar qualification
    • Good written and verbal communication skills
    • Ability to understand written English, reply with simple English writing, and willing to learn and grow in the English-speaking environment
    • Excellent player as an individual as well as a positive influencer in a team. 
    • Work in collaborative environment, team-oriented, communication skills and presentation skills.

*Please note work set-up is a hybrid work-set up (twice a week in our Makati office). 

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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