Senior Data Analyst

Company Description

New York, NY

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money. 

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. 

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com

About Audigent, a part of Experian:

Audigent, a part of Experian, is the leading data activation, curation, and identity platform. Audigent’s pioneering data platform unlocks the power of privacy-safe, first- and third-party data, contextual data, and cognitive (predictive) data to maximize addressability and monetization of media at scale without using cookies.

As one of the industry’s first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its SmartPMP, ContextualPMP, and CognitivePMP products. These solutions use artificial intelligence and machine learning to package and improve consumer-safe data with premium inventory supply at scale, delivering value and performance for the world’s largest brands and global media agencies across 100,000+ campaigns each month.

Job Description

What You Will Do:

You will be a critical member of the Audience Strategy team, responsible for using advanced analytics to provide data-driven insights and strategies for clients. Your work will empower clients to improve campaigns, enhance creative strategies, and gain a deeper understanding of their target audiences and campaign performance. You will report to the VP of Sales and Product Marketing. This is a hybrid position, you will from the Audigent office located in New York, NY 3 days per week.

Main Responsibilities:

• Be a technical resource and data expert within the Audience Strategy team.
• Extract, manipulate, and analyze data from our database to uncover relevant insights for programmatic campaigns.
• Provide audience-level insights, including:
  • Audience over-indexing analysis against other datasets.
  • Demographic breakdowns (e.g., age and gender).
  • Affinity and behavioral crossover analysis.
  • Geographic insights.
• Collaborate with clients to create lookalike (LAL) audiences by applying Audigent’s taxonomy and high-indexing segments.
• Develop and deliver data visualizations and reporting dashboards using tools like Tableau, Power BI, or similar platforms.
• Use your knowledge of the programmatic ecosystem to support campaign optimization efforts and provide recommendations.
• Build compelling presentations and reports using Excel (can perform complex functions) and PowerPoint to communicate important findings and strategies to clients.
• Partner with teams to align data-driven strategies with team goals.

Qualifications

• Technical Expertise: Advanced proficiency in SQL for database navigation, data analysis.
• Analytical Skills: Experience identifying audience insights, campaign trends, and optimization opportunities.
• Programmatic Knowledge: Understanding of the programmatic advertising ecosystem, including data-driven targeting and audience segmentation.
• Data Visualization: Proficient in tools such as Tableau, Power BI, or similar for creating dashboards and visualizing complex datasets.
• Microsoft Office Suite: Advanced skills in Excel (e.g., pivot tables, formulas) and PowerPoint for reporting and presentations.
• Educational Background: Bachelor’s degree in data science, statistics, marketing analytics, or a related field.

Experience: 8+ years of experience in analytics, data strategy, or a similar role within the advertising or marketing industry.

Additional Information

Benefits/Perks:

• Great compensation package and bonus plan
• Core benefits including full medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Our uniqueness is that we truly celebrate yours. Experian's culture and people are key differentiators. We take our people agenda very seriously and focus on what truly matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's strong people first approach is award winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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