Brand Marketing Data Analyst - Marketing Division

Job Description:

Business Overview

The Marketing Division leads branding, brand asset creation, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.

Department Overview

Over the past years, Rakuten has strengthened its brand on a global scale through various branding and brand communication initiatives such as rebranding and sponsorships. On the other hand, as reflected in the Rakuten Shugi of "Always Improve, Always Advance," as we continue to strengthen the Rakuten brand, new challenges arise every day, and in this department, you can be involved in solving such high-level problems or innovating in ways that other companies do not have.

In this team, we aim to enhance the brand and business of the Rakuten Group by leveraging data across the entire marketing funnel and supporting Rakuten Group's branding and marketing activities.

By fully utilizing Rakuten Group's big data, Rakuten Points data, and panel survey data, we analyze the market environment, including consumers and competitors, from both qualitative and quantitative perspectives. We lead the formulation of strategies and work closely with related departments to achieve business goals, while also running the PDCA cycle for initiatives.

Attractions of the Position

- You will have the opportunity to engage in data-driven decision-making and strategy planning by utilizing the vast amount of data owned by the Rakuten Group. This role offers the rewarding experience of contributing to improving user experiences and creating new business value.

- You will not only work in a specific area but also gain exposure to various business models and domains. This allows you to acquire a broad skill set in data analysis, marketing, and branding, providing ample opportunities to expand your career horizons.

Position Details

As a cross-functional marketing organization, we collaborate daily with various stakeholders, including individual service business units and executive management, beyond just our own team. Our role involves providing "analytical solutions and platforms, or insights derived from understanding customer needs and behaviors based on data," primarily in the areas of branding and marketing both domestically and internationally. These efforts contribute to business growth and enhance customer loyalty and favorability.

One of the strengths and attractions of the Rakuten Group is the vast and diverse range of data we handle. This includes not only quantitative and qualitative research but also behavioral data and transaction data linked to Rakuten IDs, as well as VOC (Voice of Customer) data. Recently, we have been accelerating our contributions to the business by leveraging AI to further enhance our capabilities.

Specific Responsibilities Include:

- Conducting analysis and formulating strategies to address challenges in the Rakuten ecosystem and Rakuten's branding/marketing efforts. 

- Evaluating the effectiveness of various branding/marketing initiatives and developing effective improvement action plans. 

- Product management of in-house AI-powered VOC analysis tools and utilization of VOC data collected internally. 

- Analyzing and consolidating competitive trends and customer needs through various surveys, and providing actionable insights. 

Mandatory Qualifications:

 - Over 4 years of practical experience in data analysis within the marketing domain 

- Strong communication skills to collaborate effectively with various stakeholders 

- Proficiency in utilizing BI tools 

　

Desired Qualifications:

- - Ability to work effectively in a fast-paced environment 

- Basic skills in creating materials and presentation abilities

- Fundamental proficiency in using Microsoft Office 

- Practical experience in using SQL and Python for analysis 

- Research experience in both quantitative and qualitative 

- Work experience utilizing tools such as Google Analytics or Adobe Analytics 

- Knowledge and understanding of web and app services, as well as the digital domain 

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#corporate #marketing #PR #marketingdiv

Languages:

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)