Growth Marketing Analyst

In a nutshell 

Picnic is on the hunt for a passionate Growth Marketing Analyst to elevate our online campaigns and push performance marketing to new heights. In this role, you’ll collaborate closely with our growth and performance teams, crafting impactful campaigns across all digital channels. As we expand across the region, you’ll have a front-row seat in shaping the future of online groceries!

Tricks of the trade

• Data analysis: Analyze data to measure our performance marketing campaigns, identify opportunities, and support our growth/marketing teams.
• Reporting: Perform campaign reporting and conversion analysis, design and interpret experiment results, and deliver actionable recommendations.
• Generate insights and improve: Use tools like SQL, Python, R, Tableau, and Google Analytics to generate insights from large datasets. Conduct customer segmentation to improve targeting.
• Measurement and Attribution: Develop, implement, and test digital marketing strategies across channels to grow our customer base.
• Collaboration: Work with marketing, operations, and data teams on projects focusing on user growth, mobile usage, and revenue. Advise growth and performance marketing teams on proper measurement and ad attribution.
• Communication and brainstorm: Communicate campaign performance and provide actionable insights to marketing teams. Brainstorm and collaborate on new ideas for tests or improvements.
• Dashboarding: Create dashboards, data visualizations, and campaign performance reports.

Your superpowers

• 3-5 years of work experience in marketing or growth analytics in a fast-paced environment, start-up, scale up
• MSc in Digital Marketing, Econometrics, Mathematics, Statistics, or equivalent experience
• Proficiency with SQL (Python/R is a plus!) with the demonstrated ability to learn new scripting languages
• Ability to process and analyze complex data sets, and interpret them to make business decisions
• Your communication skills allow you to convert abstract plans into digestible information for your team
• Experience using mobile app analytics tools such as Firebase, Mixpanel, and Apple Analytics is a huge plus

Picnic Perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

🏠 Relocation

If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application. 

✍🏼 Learning & development 

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses. 

All the rest 

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.