Data Scientist, Measurement, Triangle Retail Media

About Triangle Retail Media

Are you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.  
 
At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder's mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.

What You'll Do:

Triangle Retail Media is looking for a dynamic and detail-oriented Data Scientist, Measurement to join our Analytics team. This role involves building and maintaining digital advertising campaign reporting ETLs, providing brand sales analytics and building/improving/maintaining machine learning models used in measuring incrementality. The ideal candidate will demonstrate exceptional analytical skills and a strong aptitude for clear communication and effective collaboration with both team members and leadership.

• Develop, maintain, and optimize ETLs for digital advertising reporting to ensure accurate and timely data availability.

• Perform in-depth brand sales analytics to uncover actionable insights that drive business decisions.

• Build, improve, and maintain machine learning models aimed at measuring the incremental impact of digital advertising campaigns.

• Collaborate with cross-functional teams to integrate data science solutions into business processes.

• Communicate complex data findings and model results clearly and concisely to both technical and non-technical stakeholders.

• Conduct advanced data analysis using SQL, Python (Pandas and NumPy), and advanced Excel (including PowerPivot, VBA, and advanced formulas).

• Manage and analyze large datasets efficiently using Google Cloud tools such as BigQuery, Vertex AI, Google Cloud Storage, and Looker.

• Create compelling and visually appealing reports and dashboards using GA4, PowerBI, and DOMO.

• Distill large sets of data into clear, actionable insights to assist Sales and Account Management teams in strengthening their pitches to vendors/clients.

• Provide detailed insights on TRM campaign performance to help improve advertising investments.

• Partner closely with analysts, data scientists, and engineers to build and maintain efficient data pipelines, processes, and reporting solutions.

What You Bring:

• Post-secondary education in statistics, mathematics, analytics, or a related quantitative discipline. A Master's degree in data analytics, mathematics, or statistics is a plus.

• At least 2 years of experience in marketing analytics with a proven ability to analyze and interpret complex data sets to drive actionable insights and strategic recommendations.

• Proficiency in Python (including NumPy and Pandas), SQL, and advanced Excel (including PowerPivot, VBA, and advanced formulas).

• Hands-on experience with Google Cloud technologies such as BigQuery, Vertex AI, Google Cloud Storage, and Looker. Google Cloud or AWS certificates are a plus.

• Proven experience in leading teams and managing projects with strong organizational and communication skills.

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.