Director of SEO

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams.  Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

As the Director of SEO, you will own the global search engine optimization strategy and execution for Constant Contact. This is a high-impact leadership role requiring deep technical SEO expertise, a strategic mindset, and the ability to drive significant growth in organic search traffic and conversions. You will collaborate closely with Product, Site Experience, Content, and the rest of Marketing org to optimize our web properties, expand our reach, and ensure a seamless search experience for customers across key markets.

In this role, you’ll leverage current SEO trends and innovations in search engines and AI to position Constant Contact at the forefront of search visibility. From generative AI in content creation to search engine advancements like semantic search and large language models, you’ll help Constant Contact harness these tools to connect with SMBs when and where they need us most.

What you’ll do: 

• Develop and execute a comprehensive global SEO strategy to increase organic traffic, user engagement, and conversions across the US, UK, Canada, and Australia.
• Identify and prioritize opportunities to target SMBs in each region based on market trends, verticals, search behavior, and competitive analysis.
• Keep up-to-date with search engine algorithm changes, industry trends, and competitor strategies.
• Conduct regular technical SEO audits and ensure optimal website architecture, URL structure, indexation, crawlability, and performance.
• Work with our Site Experience & Front-end Dev to implement SEO best practices, including structured data, site speed optimization, and mobile-first indexing.
• Stay informed about the latest advancements in AI and search engine technology, including AI-driven ranking algorithms, chat-based search interfaces (e.g., ChatGPT, Bing, Google Gemini), and the growing importance of rich snippets and visual search.
• Develop strategies to optimize for AI-powered search experiences, ensuring Constant Contact ranks for both traditional search queries and conversational AI-driven search prompts.
• Monitor and analyze key SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and others.
• Create and present regular reports to leadership, highlighting performance, opportunities, and risks.
• Leverage A/B testing and experiments to refine strategies and improve ranking performance.
• Partner with Site Experience & Content teams to create and optimize high-quality, engaging, and keyword-targeted content.
• Develop an SEO content strategy tailored to regional markets, including localization efforts and language considerations.
• Provide mentorship, training, and guidance to team members and cross-functional partners.

Who you are:

• 8+ years of experience in SEO, with a strong emphasis on technical SEO and international search strategies.
• Be a subject matter expert in all core SEO areas including but not limited to: search engine algorithms, Content, Keyword Research, site architecture, URL structure, sitemaps, canonical tags, dynamic/static pages, and On-Page Optimization (Metadata, Headings, Content, Anchor Links, Navigation, etc.).
• Hands-on experience in HTML, CSS, JavaScript, CMS platforms like WordPress or Contentful, and other website technology related to SEO.
• Strong ability to interpret data, identify trends, and create actionable insights.
• Strong leadership and communication skills, with experience in collaborating/mentoring/managing stakeholders in multiple timezones, locations, and cross-functions.

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. Pay Transparency - All Full Time Employees$137,200—$171,500 USD

Why You’ll Love Us:

• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. 
• Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
• You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.