Senior Data Analyst, Data Product Development

Key Responsibilities
•    Lead the development and execution of complex data analyses, providing a comprehensive understanding of performance, user engagement, and business impact across all touchpoints to empower strategic decision-making.
•    Design and execute advanced data models and integrations, leveraging first-party and third-party datasets to provide meaningful insights.
•    Proactively identify opportunities to enhance business performance by analyzing key metrics and addressing areas of inefficiency and potential growth.
•    Build and maintain sophisticated reports and dashboards to measure KPIs related to identity resolution, consumer engagement, content consumption, and advertising effectiveness.
o    Manage and oversee ongoing and ad hoc query development for deeper insights into consumer behavior and business trends across linear, digital, and connected TV (CTV) platforms.
o    Conduct detailed audience segmentation and analysis to inform targeting strategies and content optimization efforts across all media channels.
o    Develop and implement methodologies to analyze cross-platform audience behaviors and measure effectiveness across linear TV, digital, and CTV ecosystems.
•    Utilize advanced data visualization tools to effectively communicate complex findings to a diverse set of stakeholders, from technical teams to executive leadership.
•    Act as a mentor to junior analysts and data professionals, fostering collaboration and elevating the analytical capabilities of the team.
•    Cultivate and strengthen relationships with data leads across Hearst Consumer Media, acting as a trusted advisor and partner in data-driven initiatives.

Qualifications
•    Bachelor's degree in a quantitative field (e.g., Mathematics, Statistics, Computer Science, Data Science) is required; advanced degree preferred.
•    5-8 years of experience in business intelligence, analytics, and/or data engineering, with a strong preference for media, publishing, or marketing environments.
•    Expert-level proficiency in SQL, with extensive experience in data mining and working with large-scale data warehouses (e.g., Redshift, BigQuery).
•    Proven experience in developing and implementing identity and audience measurement solutions.
•    Advanced skills in creating reports and dashboards with BI tools (e.g., Looker, Tableau) and translating insights into actionable recommendations.
•    Strong critical thinking, problem-solving, and storytelling abilities, with excellent writing, communication, and presentation skills.
•    Familiarity with media research tools and frameworks such as Nielsen, Comscore, or similar platforms, is highly desirable.
•    Experience in CTV, and digital advertising landscapes, including knowledge of programmatic ecosystems and advanced TV measurement tools
•    Demonstrated ability to manage multiple priorities, lead cross-functional initiatives, and influence stakeholders at all levels.
 

Compensation and Benefits
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City. The reasonable estimate, if hired in New York City, is $135,000 to $145,000. Please note this information is specific to those hired in New York City. For candidates outside New York City, the salary range will be aligned with the specific location. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills, experience, training, certifications, and education.
Hearst provides a competitive benefits package, including medical, dental, vision, disability, and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more.

Hearst is one of the nation’s largest global, diversified information, services and media companies.

Hearst has been innovating for more than a century, leading with purpose, integrity and a culture of care, with a mission to inform audiences and improve lives.

The company’s diverse portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; 35 television stations; 24 daily and 52 weekly newspapers; digital services businesses; and more than 200 magazines around the world.

Hearst is always moving forward, investing in healthcare solutions to improve patient outcomes and technology that curbs emissions; providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming.

With a commitment to maintaining the highest quality in its products and services, Hearst is dedicated to serving the communities it operates in, both civically and philanthropically.

Hearst is an Equal Employment Opportunity employer.  We do not discriminate in hiring on the basis of race, color, national origin, religion, creed, sex or gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, military or veteran status, or any other characteristic protected by federal, state, or local law.