Senior Director, Global Media Data Strategy

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

26% - 50%

Relocation Provided:

Yes

Job Posting End Date:

February 11, 2025

Shift:

Job Description Summary:

The Global Media Data Strategy Director is a transformational leadership role in the Global Media function that sits within the Global Integrated Marketing Experiences (IMX) team. It combines strong influential skills with expertise leadership, and people leadership. This role represents an impactful and transformational opportunity for an individual expert that thrives in fast transforming environment, anchored in expertise knowledge, new AI & ML technologies experience and people leadership.

This is an important position requiring both technical knowledge and business awareness, providing a challenging opportunity for a motivated individual to contribute to the strategic direction of the Global Media team. From this role the individual would gain critical influential and leadership experiences, transforming the way the company uses Media Data, impacting the Global Media community worldwide and day-to-day work ( >120 people in Media roles across 9 Operating Unit’s (OUs) ), partnering with senior stakeholders in the Global Media team, OU teams and with our agency partners and generating a competitive advantage for the company to be recognized as the best marketing company in the world. This role has no direct reports.

Key Accountabilities

Leading strategic enhancements of our Media Data Lake (MDL), working with technical teams on development & implementation accountability

• Identify protocols and tools gaps and opportunities aligned with our company objectives (double our weekly+) by understanding the value and use applications of our Media Data, across categories and markets.
• Consider use of all types of Media Data including, but not limited to, media performance data, spend data, consumer data, platform data and audience data, to define a future back strategy for our protocols, tools and skills environment, including external partners and agencies ecosystem.
• Create a roadmap for the future development of our Media Data Lake, identifying new opportunities to use existing data, new opportunities to utilize new data, and identifying the tools and resources that will enable the roadmap to become a reality through greater automation and engagement with the tools and capabilities we develop.
• You'll help us optimize our marketing processes and make us even more effective and efficient in how we use our media data and be an automation change agent.
• We’re also counting on you to bring your cross functional collaboration abilities with MarTech, IT/ Data Analytics, other parts of IMX, OUs, technology partners and Agency partners.

Lead and nurture the transformation of Media Teams to go beyond being data driven to media insight driven.

• Develop tools, systems and processes that puts the power of TCCC media data in the hands of the media manager, but also elevates it to the global media team to allow us to identify opportunities within our media data and scale across markets.
• Make Media the leading part of the marketing function for harnessing data and set a standard for other parts of marketing to aspire to, transferring insights and knowledge across geographies and functions.
• Build the capabilities within media teams, to future proof careers and prepare our teams for an evolving media landscape. Putting TCCC at the forefront of developments in the use of data. You will need to be able to help us deliver increased marketing automation and engagement.

Lead and manage the evolution of our media related taxonomies (Brand Experience and Audience).

• Utilize tools, systems and processes to manage and govern all media taxonomies and the application of these into our media processes, to ensure consistency across 9 OUs.
• Enable best in class reporting through adoption of consistent and accurate taxonomy across multiple domains.
• Work with our agency partners and technology partners to improve adoption and drive time efficiencies.

Lead use and application of data for Audience Planning

• Work with the Audience Planning team to enable better use of campaign data to identify audience insights that will enhance targeting in-campaign with real time live data and for future campaigns.
• Help drive data integration for audience insight and activation across 1p, 2p and 3p, working with Media, digital and Martech teams.  
• Ensure correct implementation of Activation Audience Taxonomy, to enable market, OU and Global reporting of Audiences.
• Develop use case of MDL data and dashboards for the benefit of the Audience Planning teams, in TCCC and within our agency partners.
• Ensue accurate and consistent reporting of Audience Planning metrics for Marketing Transformation Office (MTO).

Develop talent and inspire the network.

• Be responsible for developing talent across marketing and upskilling teams into use and application of data in media.
• Share best practices across zones and implement best practices across geographies.
• Works closely with the broader Global Media Team, OU Media and Connections Teams, Platform Services, IT and Digital teams, plus agency partners and bringing the network way of working to life.
• Results, Insight and Analytically driven. You will be fanatical about our Marketing Transformation journey and the results we are generating.
   

Experience & Background

• Strong Media background in agency or client side in a similar role (10+ years), using and applying data. Must have good understanding of different vendors and approaches in this space to act as a business owner, not technical lead which is done by IT.
• Highly analytical and data driven with the ability to prove and use data to drive decision making
• Results oriented, displaying passion and creativity, able to challenge status quo for the better with a can-do attitude.
• Patient, calm, able to perform well under pressure

• You'll have experience of end-to-end marketing technology implementation projects
• Solid awareness of leading martech solutions in practices such as Media, Digital, Ad Tech, Optimization/Tracking, Analytics or Attribution

• Good business acumen – ability to understand media processes and tools and analytics landscape and to consider the functionality and integration requirements.
• Good to have knowledge of data analytics and visualization tools and well versed with research protocols, leading practices, services, and solutions.
• Ability to coordinate multiple projects simultaneously, resource requirements and meet deadlines.
• Strong hold on project management skills to focus on deliverables with agility.
• Good to be familiar with statistical, digital tools, AI and machine learning techniques.
• Ability to participate effectively in virtual teams and networks across diverse and dispersed geographies.
• Strong communication skills for sharing thought leadership in the system and externally to enhance company reputation.
• Strong organizational skills and attention to detail - the ability to operate within budget and effective time frames.
• Strong analytical skills to track and interpret trending directions for media data analytics and to identify potential future options.
• Ability to cope with ambiguity; to drive change and performance outcomes in a complex and agile environment.
• Ability to develop people, skills in coaching, mentoring, and learning on the job.

Position Details:

Location: Atlanta, Georgia

Hybrid work schedule - 3 days per week in person and 2 days virtual

Individual contributor role - no direct reports

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 200 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants.
• Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.

Skills:

Data Driven, Digital Management, Digital Reporting (Inactive), Marketing

Pay Range:

$175,000 - $201,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.