Data Marketing Analyst

 As a Data Marketing Analyst at UWorld, you’ll explore and analyze data to identify patterns, build models, and deliver insights that shape our business strategies. Your expertise in mining, interpreting, and visualizing data will unlock opportunities to optimize processes, enhance decision-making, and uncover the untapped potential of our datasets.

As a Data Marketing Analyst at UWorld, you’ll use advanced analytics to enhance marketing strategies and initiatives. Your expertise in extracting meaningful insights, building predictive models, and developing impactful visualizations will empower the marketing team to make informed decisions, drive customer engagement, and optimize campaign performance.

Key Responsibilities:

• Collaborate with marketing, product, and business teams to understand goals and provide data-driven recommendations.
• Design and implement statistical models and algorithms to optimize marketing campaigns, such as customer segmentation, churn analysis, and lifetime value prediction.
• Analyze structured and unstructured marketing data to uncover trends, customer behavior insights, and key performance drivers.
• Synthesize cross-channel marketing performance in a cohesive story, inclusive of direct marketing channels (email), Paid channels (Search, Display, Social, Affiliate), and owned channels advertising using clickstream data
• Develop dashboards and visualizations to track campaign effectiveness and marketing KPIs.
• Execute A/B testing and multivariate experiments to measure the success of marketing strategies.
• Partner with engineering teams to automate data workflows and ensure the seamless integration of marketing data tools.
• Drive the integration of external data sources to enhance audience targeting and personalization capabilities.
• Clearly communicate insights and strategies to stakeholders through reports, presentations, and storytelling techniques.

Requirements

What You’ll Bring:

• A minimum of 7 years in business intelligence,  data analysis,  or related roles.
• Experience in data mining, statistical analysis, and predictive modeling.
• Deep knowledge of marketing analytics, campaign optimization, and customer behavior modeling.
• Working experience in  Python, SQL, Big Query, Google Analytics, Data Bricks, Delta Lake, and Microsoft Excel
• Strong skills in pattern recognition, error analysis, and data validation.
• Ability to thrive in a dynamic, research-oriented team environment with multiple concurrent projects.

Preferred Qualifications:

• Bachelor’s degree (or equivalent) in Statistics, Applied Mathematics, or a related field.
• Professional certifications in data science or analytics.
• Two or more years of experience leading projects that demonstrate marketing impact and ROI analysis.

Benefits

Competitive compensation (contingent on experience)

Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time

A generous paid holiday schedule that includes the entire week of Christmas

Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)

401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)

Annual professional and career development opportunities available

Relaxed work environment that offers flexibility to work remotely 1 day per week

Social Committee that offers an inclusive environment to get to know coworkers in a fun way

Daily on-site group fitness classes

An opportunity to join a team of loveable nerds