Director, Data and Automation Platform Operations

Director, Data and Automation Platform Operations

We are seeking a skilled Salesforce Marketing Cloud (SFMC) and Data Cloud expert to play a pivotal role in optimizing our Salesforce platform, particularly focusing on advanced features like Journey builder, Einstein (AI) capabilities, Personalization, Data Cloud integration, as well as other SFMC studios.

Key Responsibilities and Duties

• User and License Management: Oversee aspects of user and license management, including new user setup/deactivation, roles, profiles, permissions, and sharing rules. 

• Salesforce Configuration: Execute Salesforce configuration changes, covering Flow, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, mobile administration, dashboards, and reports. 

• Sandbox Environment Management: Manage Salesforce sandbox environments, ensuring a controlled and efficient development and testing process. 

• Platform Optimization: Identify and gather requirements, translating them into best practice, scalable solutions, and ensuring an exceptional user experience. Recognize and leverage unused or underutilized platform features to enhance efficiency. 

• Data Management: Implement rules and automation to improve Salesforce data quality. Conduct proactive system maintenance, including Security Reviews, Release Updates, Health Check, and Optimizer. 

• User Support and Training: Handle user support tickets, focusing on prompt issue resolution. Monitor and improve user adoption through identification of training initiatives for both new and ongoing users. 

• Technical Documentation: Maintain comprehensive technical documentation to ensure transparency and knowledge sharing. 

• Integrated Applications: Collaborate with integrated applications, ensuring seamless functionality and data synchronization. 

• SFMC Setup and Support

• Salesforce Marketing Cloud Setup: Assist in the setup and configuration of Salesforce Marketing Cloud, aligning with industry best practices. 

• Personalization: Implement and optimize Personalization features across studios for dynamic content creation and personalized customer experiences. Collaborate with marketing teams to leverage Personalization for targeted campaigns. 

• Data Cloud (CDP): Oversee the configuration and integration of the Customer Data Platform, centralizing and leveraging customer data for segmentation and personalized messaging. Ensure Data Cloud integration alignment across Salesforce Marketing Cloud and Sales Cloud. Collaborate with cross-functional teams for seamless integration with additional platforms. 

• Advertising Studio: Set up and manage Advertising Studio for targeted advertising campaigns across various channels. Utilize Advertising Studio features for creating, executing, and analyzing advertising campaigns. 

• Data Integration: Collaborate with IT and data teams for smooth data integration between Salesforce Marketing Cloud and other systems. Implement data synchronization processes for real-time updates. 

• Automation and Journey Building: Design and build marketing automation journeys to nurture leads and enhance customer engagement. Implement and optimize customer journeys using Marketing Cloud Automation Studio. 

• Reporting and Analytics: Develop and maintain reports and dashboards to track the performance of personalized campaigns and advertising efforts.  

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
8IC

Required Skills:

• 5+ years of experience utilizing all aspects of Salesforce Marketing Cloud and Data Cloud including execution, development, integration, and optimization

Preferred Skills:

• 7+ years of experience utilizing all aspects of Salesforce Marketing Cloud and Data Cloud including execution, development, integration, and optimization
• Salesforce Administrator Certification
• Marketing Cloud Developer Certification
• 2+ years of experience as a Salesforce administrator and in information technology (IT)
• Strong understanding of customer data platforms and modern data infrastructure
• Experience with standard and extensible functionality of Salesforce Sales & Marketing
• Proven history of working closely with business stakeholders, collecting requirements, and aiding in business transformation through solutioning
• Experience in designing, developing, and supporting Salesforce.com implementations in growing environment
• Proficiency in AMP script and java script
• Experience with SFMC connectors and APIs
• Exceptionally good interpersonal and communication skills including ability to communicate complex information and analysis in written and visual forms
• Able to prioritize and manage multiple tasks simultaneously
• Meticulous attention to detail, with demonstrated ability for accuracy and thoroughness
• Ability to work in an agile team
• Critical thinking to ask questions, determine best course and offer solutions
• Demonstrated ability to work effectively in a fast-paced, complex, and dynamic business
• Demonstrated and dynamic analytical/problem solving skills

#LI-VM1

Related Skills

Agile Methodology, Audience Insights, Audience Segmentation, Consultative Communication, Customer-Focused Campaign Development, Data Analysis, Digital Savviness, Marketing Analytics, Marketing Automation, Problem Solving, Process Management, Relationship Management, Strategic Thinking, Test and Learn Mentality

Anticipated Posting End Date:

2025-02-21

Base Pay Range: $105,000/yr. - $165,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

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