Senior Data Analyst

The Role
Wpromote is looking for a Senior Data Analyst with excellent math, logic, and interpersonal skills with strong attention to detail and the desire to learn new tools and strategies.  This individual will contribute to data mining, data cleansing, data analysis, experimental design, and visualization initiatives. The primary function of this role will be to provide actionable insights to our client’s marketing initiatives. This individual will also maintain existing solutions while gaining guided experience in advanced analytics to enable increased responsibility over time. This individual will also have the opportunity to work with exciting clients in the e-commerce, retail, and entertainment space while interacting with the Engineering, Reporting, Product, Paid Media, and Data Science teams.
The anticipated annual salary for this role will range from $80,000- 105,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
* While this position may be performed remotely in most states within the US, with some exclusions, preference will be given to candidates based in the Pacific Time Zone**We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job ScamsWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-JJ#LI-Remote

You Will Be

• Using R and/or Python for data cleaning, experimentation (design and evaluation), statistical modeling, process improvement, and automation
• Interpreting, presenting, and communicating results by creating presentations and/or dashboards that communicate a succinct and compelling business story, driving decisions through research results
• Learning to transform, improve, and integrate data, depending on the business requirements
• Planning and scoping end-to-end data analysis projects by identifying the business problem and selecting appropriate investigative testing and solutions
• Working in platform-specific clean rooms to understand ad campaigns, audience breakdowns, and other marketing insights
• Conducting marketing-focused experiments utilizing different methodologies such as geo-experiments, in-platform testing, matched markets
• Working across various departments to understand client needs
• Using SQL and BigQuery to generate data sets for analysis

You Must Have

• 2+ years of hands-on data analysis experience within an agency or in-house environment
• Advanced programming skills (R or Python) for data cleaning, data modeling, building pipelines, statistical analysis, conducting API calls, etc
• Advanced experience in SQL (i.e.: window functions, stored procedures, and views, triggers, unions, CTEs, subqueries, debugging)
• Excellent analytical and problem-solving skills with strong attention to detail
• Critical thinking: the ability to look at numbers, trends, and data and come to new conclusions based on the findings
• Excellent foundational math/statistical skills with the ability to juggle facts, figures, and number crunching
• Strong communication skills, with experience in creating and delivering presentations and executive summaries
• Intermediate to advanced competency in statistics, probability, and linear algebra
• Advanced Excel and/or Google Sheets skillsExperience/familiarity with version control (i.e.: Git, Bitbucket, etc.)
• An interest or passion for marketing analytics
• Bachelor’s degree in a quantitative field (Stats, Mathematics, CS, Information Technology, Economics, Engineering, etc.)

Nice to Have

• Experience with statistical modeling and/or machine learning
• Knowledge of full-funnel marketingKnowledge of search-specific advertising (Google Ads, SA360, etc.)
• Experience with ad platform clean rooms (FBAA, AMC, ADH)
• Familiarity with media-mix modeling and incrementality testing
• Understanding of causal inference and Bayesian statistics
• Experience with cloud computing (AWS, GCP, Azure, etc.)

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.