Marketing Knowledge & Data Analytics Manager

At Nissan, we’re not just building cars, we’re revolutionizing mobility. We believe that every individual possesses a unique set of skills and passions that can be harnessed to drive innovation and shape the future of the automotive industry. Our global impact is fuelled by a force of over 160,000 dedicated minds, crafting and delivering innovation since 1933. For over 90 years, our core belief in doing what others don’t has driven innovation and excitement for our customers, shaping Nissan into the business it is today. We are not just a company - we're a movement, pushing boundaries and embracing the spirit of “Defy Ordinary”.

We are now looking for a Marketing Knowledge & Data Analytics Manager to join our newly created RBU. In this role, you will join the Analytics & Innovation team and report to the Analytics & Innovation Director. 

How you can contribute and have an impact?

• Manage the Data & Analytics team.
• Enable data driven operating model, unveil insights & opportunities through continuous data analysis.
• Give management team clear summaries (automated) of how business is performing from interest through to value of cars in market, value of customers, LTV - people view and car view.
• Responsible for providing business analytics & reporting to RBU management.
• Provide leadership and direction for the data governance framework: principles, policies, processes, and practices.
• Leads design, implementation, and oversight of data quality measures to ensure data health across the RBU.
• Monitor data usage, share best practice trends in data use, and provide insight into how and where teams can use data to help in day-to-day decision-making.
• Ensure compliance and security of the data (e.g., Data privacy (GDPR)).
• Set up any data audit and define actions/roadmap; Set up any data cleansing strategy and tools.
• Responsible for defining the data and identifying assets within RBU data domains, ensuring there isn’t conflict with other data elements.
• Ensure that data is accurate and up-to-date (e.g., Customer data).
• Map and understand database and data collection processes for the RBU.
• Create processes and procedures along with access controls to monitor adherence, establishing internal policies and standards—and enforcing those policies.
• Maintain quality of the data using customer feedback, concerns, questions; internally reporting metrics; evaluating and identifying issues; and coordinating and implementing corrections regularly.
• Lead development and implementation of Master data Management (MDM) rules.
• Manage special projects and ad-hoc reporting and analysis for regional and national Management.
• Collaborate with the IS/IT team to Ensure appropriate governance & compliance while contributing to IS/IT roadmap.

What we look for:

• Minimum 10 years professional experience preferably within the automotive industry, EV experience is a plus.
• Experience in cross-cultural and remote Management. HQ Experience is a plus.
• Experience within an international, matrix organization is highly advantageous.
• Experience in data Management/engineering.
• Master degree in quantitative or business related field is required.
• Fluency in English, other local languages are considered as an advantage.
• Analytical skills.
• Advanced PC skills, Experienced MS Office user, especially in Excel, Presentation skills, Knowledge of information technologies, standards, and best practices prevalent in data governance, data quality, and data privacy.
• Experience with BI tools (Tableau, QlikView etc.).
• Data-driven decision-making.
• Ability to simplify.
• Demonstrated knowledge of data as a strategic asset to support business strategy and deliver measurable value.
• Excellent analytical capabilities with the Ability to develop KPIs and measure progress on data governance and data maturity model.
• Excellent oral and written communication skills (English language) with ability to engage and influence by adapting communications across the organization.
• Project skills and work cross-functional.
• Process-oriented - experience creating and documenting policies and procedure.
• Ability to communicate successfully with stakeholders at all levels to understand their needs and translate those needs.
• Ability to communicate with highly technical individuals about the desires, insights, and observations of the business and to ensure development and deployment of appropriate solutions.

Nissan believes the power comes from the inside, the diversity and well-being of its employees is key to success. People are our most valuable assets, and diversity and inclusion are the key to maximizing the power of each individual member of our team. Nissan is committed to be a truly diverse, equitable, and inclusive company that empowers everyone to bring their best, most authentic selves to work. Respecting each person, their opinions and value is when we can drive innovations that make a difference.

Our future vision and ambition is "Together We Empower Mobility and Beyond" for a cleaner, safer and more inclusive world. 

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