Senior International Data Strategist

WORK OPTION: 4 days/week in New York, NY office

The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness. 
 

Position Summary

The Senior International Data Strategist role is a key leader within the Data Strategy & Analytics (“DSA”) department at the NBA. The role will manage the league’s international-focused Customer Relationship Marketing practice that will transform the NBA’s interaction with international fans, deepening engagement, driving revenue and creating a lifetime love of the game.  This multi-faceted role will be focused on data strategy, by identifying and sizing fan data capture opportunities, overseeing the implementation of those opportunities via marketing and partnerships, maximizing the utilization of the data by delivering engaging experiences and content, and quantifying the value of the data captured.  

Major Responsibilities

• Manage a team with two direct reports supporting the NBA’s offices in international regions in collecting fan data and deploying that data to grow the connection with its international fans
• Oversee the build and maintenance of data infrastructure focused on facilitating the ingestion of international fan data
• Create and execute the data strategy for how to support regional offices in the growth and engagement of their fan bases
• Deliver actionable insights and interpretations of data to our international marketing and partnership teams
• Consult directly with leadership within regional offices on data-related topics surrounding key tentpole events (e.g., NBA House activations, NBA Global Games, etc.) including representing DSA on-site at these events to ensure data is collected and ingested as expected
• Partner with stakeholders across international markets to use data, technology, and marketing channels to grow their businesses
• Own baseline goals and forecasts for growth against data-driven metrics

Required Education/Professional Experience

• Bachelor’s degree in technical or quantitative field required
• 8+ years of experience in a technical marketing operations capacity
• 3+ years of managerial experience overseeing technical resources
• Experience with international business preferred with international sports business experience a plus
• Experience with Agile methodology
• Experience writing business requirements / tickets in technical project management software (e.g., Jira)
• Hands-on experience with cloud-related technology and tools
• Hands-on experience with database management

Required Skills/ Knowledge Attributes

• Advanced SQL programming skills required with expertise in other coding languages preferred
• Expertise in Microsoft Excel required and proficiency in data visualization tools preferred
• Understanding of marketing operations processes, data management, and technology implementation
• Expert at problem-solving and critical thinking
• Demonstrated ability to successfully navigate cross-functional teams and prioritize competing needs
• Champion the use of data driven marketing techniques across international markets

Salary Range: $135,000 - $160,000 

Job Posting Title: Senior Manager 

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The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.