Campaign Analyst

Your role

- Perform data extraction to fulfill marketing programs' requirements

- Assist in campaign management, including target customer selection, campaign execution, and customer response tracking

- Execute targeted marketing campaigns via SMS, MMS, hotspot, email and telesales to existing and potential customers

- Monitor campaign response, perform post-launch analysis and make recommendation for further improvement

- Maintain a high quality of customer database and drive the enhancement of campaign management system in collaboration with IT team

To succeed in this role

- University graduate preferably in Statistics/ Quantitative Analysis/ Business Administration

- 1-2 years' working experience in database marketing/ analytical marketing/ campaign management

- Proficiency in relational databases - SQL, SAS, Python and VBA, with knowledge and experience on Excel, Access

- Good analytical and problem-solving skills, able to work under tight timelines

- Self-motivated and able to accomplish multiple tasks with minimal supervision

- Good interpersonal and communication skills and able to work with people at all levels

- Good command in both spoken and written English and Chinese