Senior CRM Data Analyst

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

The Senior Data Analyst - CRM is crucial in leveraging customer data to drive strategic decision-making within the Campari Group. This individual will analyze CRM data, generate actionable insights, develop senior-level reports, and present data-driven recommendations to improve marketing effectiveness, customer engagement, and business performance. This role requires a strong analytical mindset, excellent communication skills, and a deep understanding of data privacy principles.

Key Responsibilities

• Data Analysis & Insights: Conduct in-depth analysis of CRM data to identify trends, patterns, and opportunities for improvement across various marketing and sales initiatives. Translate complex data into actionable insights and recommendations for business stakeholders.
• Reporting & Data Visualization: Develop and deliver regular and ad-hoc reports to senior management, providing clear and concise summaries of key performance indicators (KPIs) related to customer acquisition, retention, and lifetime value. Create compelling data visualizations and presentations to effectively communicate findings.
• Data Management & Privacy: Ensure data integrity and accuracy within the CRM platform. Adhere to data privacy regulations and best practices, safeguarding sensitive customer information.
• Stakeholder Collaboration: Work closely with various teams, including marketing, sales, and IT, to understand their data needs and provide analytical support. Effectively communicate findings and recommendations to both technical and non-technical audiences.
• CRM Platform Optimization: Contribute to the ongoing development and optimization of the CRM platform, identifying opportunities to improve data capture, reporting capabilities, and overall system performance.
• Campaign Performance Analysis (Optional): Analyze the effectiveness of marketing campaigns, measuring ROI and providing recommendations for optimization.

Role Requirements

• Excellent English language proficiency (written and spoken)
• Proven experience working with a CRM platform (e.g., Microsoft Dynamics, Salesforce)
• Demonstrated ability to generate actionable insights from data
• Experience in developing and presenting senior-level reports
• Strong understanding of data presentation principles and techniques
• Confident in suggesting and implementing campaign optimizations based on the collected data.
• Understanding of A/B testing

Desired Skills and Experiences

• Advanced proficiency in Microsoft Excel
• Experience with Microsoft Dynamics 365 or Salesforce (highly preferred)
• 6+ years of experience in a data analysis role, preferably within the FMCG or beverage industry
• Experience with briefing and interpreting briefs from stakeholders
• Proficiency in Power BI for data visualization and reporting
• Experience with SQL querying for data extraction and manipulation
• Knowledge of campaign management principles and best practices (optional)

Personal Attributes

• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Proactive and results-oriented
• Detail-oriented and organized

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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