Marketing Data Analyst

A LITTLE BIT ABOUT Boldr

• Boldr is the first global B-Corp dedicated to delivering world-class Client experiences while creating access to dignified, meaningful work in communities around the world.
• We are a global team united by our desire to connect diverse people with common values for boldr impact. 
• We employ just over a thousand team members across five countries and we want to employ over 5,000 people by 2027, if not sooner.

LET’S START WITH OUR VALUES

• Meaningful connections start with AUTHENTICITY
• We do our best work by being CURIOUS
• We grow by remaining DYNAMIC
• Our success combines AMBITIOUS VISION with OPERATIONAL EXCELLENCE 
• At the heart of great partnerships, we’ll always find EMPATHY

WHAT IS YOUR ROLE

A Marketing Specialist you will play a pivotal role in supporting the success and efficiency of our marketing initiatives by managing data, streamlining processes, and ensuring seamless execution of marketing campaigns and reporting. Your role is integral to maintaining operational excellence and driving impactful marketing results.

WHY DO WE WANT YOU

We are currently looking for impact-driven individuals who are passionate about helping Boldr grow and achieve our Purpose. We expect our team to become our ultimate partners in success by always giving 110% in everything, sharing their talents and quirks, and championing our core values: Curious, dynamic, and authentic.

WHAT WILL YOU DO

• Leverage data analytics to assess the performance of marketing campaigns and provide actionable insights. Use this data to support decision-making within the marketing team and to align marketing activities with broader revenue objectives.
• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy.
• Extract and analyze key marketing performance metrics for monthly reports.
• Collaborate with team members to optimize automation and lead-nurturing processes through email, content, events, and social channels.
• Assist in the execution of marketing plans to reach audiences through targeted channels.
• Create and distribute monthly reports on critical metrics for lead generation, website traffic, and other KPIs.
• Assist marketing manager in the development and execution of campaigns, new product launches, social media, upselling, cross-selling, and sales enablement.
• Assist marketing managers in managing data for integrated marketing campaigns across offline and online tactics.
• Translate complex data and analytical models into insights that can be used to develop marketing strategies.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
• Planned and executed initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
• Liaise with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities
• Stay up to date with market and online trends relevant to the brand to ensure campaigns and promotions are relevant within each market
• Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions

Requirements

WHAT WE’LL LIKE ABOUT YOU

 YOU ARE…

• Curious and authentic, just like us! #beboldr 

• A critical thinker with an eye for even the most minute of details
• Passionate about the client experience 
• Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience

YOU HAVE…

• Previous working experience as a Data Marketing Analyst or Account Manager for 4 years is desirable
• Applicable knowledge of marketing data analytics and tools
• Hands-on experience with Meta Ad Manager, Asana, Google Analytics, Excel, Canva, OMS systems
• Good project management skills and experience with project management tools, particularly Asana would be a plus.
• Outstanding communication, interpersonal, and presentation skills
• Excellent organizational and time management skills

Benefits

• Law Benefits
• Paid Time Off
• Training
• Mental Health Support