Director of Performance Marketing & Analytics
Greenwood Village, Colorado, United States
USD 105K-135K Executive-level Full Time
Tasks
- Coordinate cross functional marketing deliverables
- Design customer journeys
- Drive consumer acquisition strategies
- Forecast sales and ROI scenarios
- Implement online and offline marketing programs
- Improve paid search and paid social performance
- Lead media planning and buying
- Manage marketing budgets
- Manage media agency relationships
- Optimize paid media campaigns
- Perform data driven channel analysis
- Select and manage marketing technology partners
- Track program performance against business goals
Perks/Benefits
- 401k match
- Company holidays
- Continuing education allowance
- Dental insurance
- Employee discounts on golf lessons and merchandise
- Flexible time off
- Health insurance
- Long-term disability
- Short-term disability
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Conversion Rate | Conversion rate optimization | Customer Journey | Customer journey mapping | Demand Generation | Google Ads | Google Analytics | HubSpot | Journey Mapping | Lead generation | Marketing Analytics | Marketing Forecasting | Marketing Optimization | Marketing attribution | Media Buying | Media Planning | Meta Ads | Paid Search | Paid Social | Programmatic Advertising | ROI analysis | Rate optimization | Retargeting
Regions
Countries
States
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