Sr. AD, Omnichannel Analytics
Ridgefield, CT, United States, Connecticut
USD 170K-269K Senior-level Full Time
Tasks
- Conduct advanced analytics
- Develop analytics competencies through training
- Lead strategic analytics projects
- Liaison between marketing and sales
- Monitor sales and marketing performance
- Perform ROI and Marketing Mix analysis
- Provide analytics reports
- Provide inputs to forecasting process
- Support brand field force planning
- Support physician targeting and segmentation
- Support promotional strategy effectiveness analysis
- Support sample optimization
Perks/Benefits
- Health and wellness benefits
- Hybrid work 2 to 3 days per week on site
- Mobility
- Relocation assistance
- Work-life balance
Skills/Tech-stack
Benchmarking | Excel | Marketing Mix | Marketing mix analysis | Mix analysis | PowerPoint | Promotion-response modeling | ROI analysis | Response Modeling | SAS | SQL | Scorecarding | Segmentation | Statistical modeling | Targeting
Education
Regions
Countries
States
Cities
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