UPS Digital Analytics Marketing Manager
US - UPS SUPPLY CHAIN SOLUTIONS (GAAPR), United States
USD 110K-177K (estimate) Mid-level Full Time
Tasks
- Build and govern audience traits segments and activation rules
- Build and maintain marketing dashboards
- Develop measurement frameworks for decision making
- Document dashboard metrics and refresh schedules
- Enable self service marketing insights
- Govern marketing data governance standards
- Manage marketing data hygiene and quality
- Monitor and remediate data issues
- Operationalize propensity and predictive models
- Own marketing data architecture
Perks/Benefits
- N/A
Skills/Tech-stack
Anomaly Detection | Audience Segmentation | Business Intelligence | CRM | Campaign tagging | Dashboards | Data Architecture | Data Governance | Data Hygiene | Data Lineage | Data Quality | Data Visualization | KPI | Marketing Analytics | Marketing Automation | Performance Forecasting | Predictive Modeling | Propensity Modeling | Reporting | UTM
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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