Lead, Lifecycle Strategy & Analytics

Tasks

• Build personalized segmented campaigns
• Coordinate cross-functional execution
• Create in product notifications
• Define and track lifecycle metrics
• Design on site banners
• Develop lifecycle campaigns
• Enhance scalability and effectiveness
• Execute email marketing
• Improve marketing automation capabilities
• Own B2C lifecycle program
• Plan execute and optimize campaigns
• Report insights and recommendations
• Review campaign performance
• Run AB testing
• Stay current on lifecycle marketing best practices

Perks/Benefits

• N/A

Skills/Tech-stack

AB Testing | Analytics | CRM | Campaign Optimization | Customer Relationship Management | Customer relationship | Email Marketing | Marketing Automation | Marketing Technology | Personalization | Relationship Management | Segmentation